DuBlasé, an award-winning whiskey brand founded by Darrin Eakins in Jacksonville, Florida in the summer of 2021, has quickly made a name for itself in the spirits industry. This premium whiskey brand aims to cater to a diverse market while also benefiting African American communities.
Darrin Eakins, the CEO of DuBlasé Whiskey, has earned recognition and accolades throughout his career. From being named in the Top 40 Under 40 by Florida A&M University to being a board director in various organizations, Eakins embodies entrepreneurship, leadership, and philanthropy. His journey in the spirits industry started with a family tasting where he discovered his passion for whiskey.
DuBlasé offers two signature recipes made with all natural ingredients, providing hints of vanilla and spices that appeal to a wide range of consumers. Eakins emphasizes the importance of ownership and representation within the spirits industry, highlighting the need for diversity and equality. He believes that by having a seat at the table, DuBlasé can make a significant impact.
A unique aspect of DuBlasé Whiskey is its dedication to giving back. A portion of the annual sales of the whiskey is donated to the DuBlasé Foundation, which focuses on empowering minority youth in underserved communities. By supporting organizations like the National Multiple Sclerosis Society and the United Negro College Fund, DuBlasé is actively contributing to various initiatives and causes.
While DuBlasé Whiskey is already available in national retailers and online, Eakins aims for further expansion. By engaging with potential distributors nationwide, the brand hopes to increase its presence and impact within the industry. Eakins envisions DuBlasé as not just a spirit for celebrations, but also a product that will make a difference in the lives of others.
DuBlasé has established partnerships with a variety of organizations, demonstrating its commitment to building a stronger community. By collaborating with institutions like Florida A&M University and cultural councils, the brand is creating a unified vision for the future. Eakins believes that leaving a legacy of goodwill and giving back is essential for DuBlasé.
DuBlasé Whiskey, under the leadership of Darrin Eakins, is making waves in the spirits industry by combining quality products with a strong commitment to social responsibility. As the brand continues to grow and expand its reach, it serves as a shining example of how businesses can make a positive impact on society while achieving success in the market.
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