Accor is making significant strides in the hospitality industry with its upcoming debut of the Orient Express La Minerva in Rome. This marks the beginning of a new era for the iconic Orient Express brand, which was acquired by Accor in 2017. The company’s expansion plans include not only hotels but also luxury trains and cruises under the Orient Express umbrella.
Accor’s collaboration with luxury giant LVMH has paved the way for the accelerated development of the Orient Express brand. By joining forces, Accor and LVMH aim to bring the art of hospitality to new heights and reimagine the travel experience for guests. This strategic partnership is set to revolutionize the luxury hospitality industry.
In addition to the Orient Express La Minerva in Rome, Accor has announced plans for two more hotels: the Orient Express Palazzo Donà Giovannelli in Venice and the Orient Express Diriyah Gate in Riyadh, Saudi Arabia. These properties are scheduled to open their doors by 2025, offering guests unparalleled luxury and sophistication.
Accor’s vision for the Orient Express brand goes beyond hotels, with plans to introduce luxury trains and cruises. The La Dolce Vita Orient Express train service is set to launch next spring, providing guests with a unique and unforgettable travel experience. Moreover, the Orient Express Silenseas sailing ship is scheduled to debut in 2026, further expanding the brand’s reach.
LVMH CEO Bernard Arnault expressed excitement about the partnership with Accor and the opportunity to rejuvenate the Orient Express brand. Together, they aim to elevate the art of hospitality and create unparalleled experiences for guests. This collaboration is expected to bring the Orient Express to new heights in the world of luxury travel.
LVMH, as the owner of luxury hospitality group Belmond, brings a wealth of experience to the table. Belmond’s portfolio includes the Venice Simplon-Orient-Express train, along with five other luxury trains. The group’s rebranding from Orient-Express Hotels Ltd. to Belmond in 2014 marked a new chapter in its history, solidifying its position as a leader in the luxury hospitality sector.
Accor’s expansion of the Orient Express brand represents a bold move in the hospitality industry. With strategic partnerships, innovative projects, and a focus on delivering exceptional guest experiences, Accor is set to redefine luxury travel and hospitality. The opening of the Orient Express La Minerva in Rome is just the beginning of what promises to be an exciting journey for the iconic brand.
Leave a Reply