In a time when the craft beer industry in the United States is facing challenges and negative growth, success has become increasingly elusive for many breweries. The days of rapid market expansion and double-digit growth are a thing of the past. With a record number of closures and a shrinking market, the road to success has become more complex and multifaceted than ever before.
One brewery that has defied the odds and thrived in this challenging landscape is TailGate Brewery, founded in 2014 in Nashville, Tennessee. Despite the industry-wide downturn, TailGate Brewery has managed to open six successful taprooms and pizza parlors across the state in just two years, showcasing a unique formula for success.
Founder and owner Wesley Keegan attributes much of the company’s success to its dedicated team of employees. By prioritizing the well-being and satisfaction of his staff, Keegan has managed to create a loyal and motivated team that is committed to the company’s mission. Offering benefits such as 100% healthcare coverage, competitive wages, and a 401K match has helped attract and retain top talent, ensuring the brewery’s continued success.
From the very beginning, Keegan has adopted a disruptive approach to traditional brewery operations. By keeping his taproom open seven days a week, welcoming children, and implementing large communal tables, Keegan has differentiated TailGate Brewery from its competitors. Additionally, by bringing food production in-house, creating unique label designs, and offering a diverse product line including cider, seltzers, and non-alcoholic beverages, TailGate Brewery has set itself apart in a saturated market.
As a self-funded and profitable company, TailGate Brewery has been able to reinvest its profits back into the business, driving its growth and expansion. Keegan’s philosophy of diversification and innovation has allowed the brewery to thrive in a challenging market environment. By avoiding the temptation to expand beyond Tennessee’s borders and focusing on organic growth, TailGate Brewery has maintained a strong and loyal customer base.
TailGate Brewery’s success story serves as a testament to the power of innovation, dedication, and strategic decision-making in the craft beer industry. By prioritizing its employees, embracing change, and staying true to its vision, TailGate Brewery has carved out a unique niche in the market and continues to thrive despite industry challenges. As other breweries grapple with declining sales and closures, TailGate Brewery stands as a shining example of what is possible with the right approach and leadership.
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