Social media has a way of turning ordinary stories into viral sensations. Brett and Casey McManus, a couple from western New York, experienced this firsthand when an Instagram video showcasing their renovation of a rundown motel in Killington, Vt., went viral and attracted 10 million views. What started as a way to update their loved ones turned into a social media phenomenon, with their Instagram handle, @innvestors, amassing over 300,000 followers in just a few months.
As the McManus couple delved into the renovation process, they encountered numerous challenges but remained determined to see their vision through. To manage costs, they took on as many tasks as they could themselves, only outsourcing specialized work like electrical and plumbing. With Casey still working as a full-time teacher, juggling her job with the motel project added an extra layer of complexity to their already busy lives.
While the couple had prior experience in hospitality through Airbnb and flipping homes in New York, the Apres Inn project was their first large-scale commercial venture. The transition was not without its difficulties, but the support from their online community kept them motivated. The McManus’ decision to relocate to Killington and operate the inn themselves demonstrated their commitment to their new venture.
Despite being newcomers in the hospitality industry, Brett and Casey’s significant social media following has given them a substantial marketing advantage. The couple hopes that their online presence will result in increased bookings, especially during the ski season. Through engaging with their followers both online and in person at the inn, they have been able to create a more personal and memorable guest experience.
Exploring New Opportunities
Looking ahead, the McManuses are considering expanding their content creation efforts by potentially launching a YouTube channel. They have also seen interest from companies and brands for partnerships and endorsement deals. However, the couple remains focused on their role as hoteliers first and content creators second, prioritizing the success and growth of the Apres Inn above all else.
Brett and Casey McManus’ journey from a viral Instagram video to the successful operation of the Apres Inn is a testament to the power of social media in driving business growth. Their dedication, resilience, and innovative approach to marketing have allowed them to stand out in a competitive industry. As they continue to explore new opportunities and expand their online presence, the McManuses serve as an inspiration to aspiring entrepreneurs looking to make their mark in the digital age.
Leave a Reply