Alaska Airlines is in the process of making major changes to its seating arrangements, particularly on its Boeing 737-800 and 737-900ER aircraft. The airline’s decision to increase the number of first-class seats on the 737-800s and extra-legroom seats on the 737-900ERs and 737-9 Max planes comes as premium products continue to outperform coach seats in the airline industry. According to the airline’s second-quarter results, revenue from first-class seats and extra-legroom seats saw significant year-over-year increases, while overall revenue experienced a more modest uptick.
Alaska Airlines attributes its decision to increase first-class and premium class seating to a growing demand from its valued guests. The airline recognizes that many travelers are seeking the added comfort and benefits that come with these premium classes, and it is committed to meeting this demand. By retrofitting more than 200 aircraft, Alaska aims to provide more upgrade opportunities for elite members of its Mileage Plan frequent flyer program.
The retrofits to the 737-800s will result in an increase in first-class seat total from 12 to 16, while the number of extra-legroom seats will remain at 30. In addition to the seating changes, Alaska Airlines plans to include new seatback device holders with built-in cup holders across the economy and first-class cabins. The retrofits for the 737-800s are scheduled to begin in early 2025 and be completed by the summer of 2026.
On the 737-900s and 737-9 Max planes, Alaska Airlines will maintain 16 first-class seats but will increase the count of extra-legroom seats from 24 to 30. The retrofits for these planes will also include updates such as interior refreshes and the addition of device holders in the main cabin. The 737-900ER retrofits are set to take place from the fall of this year through next summer, while the Max 9 retrofits will begin in the spring and conclude by the summer of 2026.
Alaska Airlines’ decision to invest in its premium seating offerings reflects a strategic move to cater to the evolving preferences of its passengers. By increasing the number of first-class and premium class seats, the airline is not only meeting current demand but also positioning itself for future growth in the premium segment. As the airline industry continues to evolve, Alaska Airlines is taking proactive steps to enhance the travel experience for its customers and maintain its competitive edge in the market.
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