One key piece of advice given by David Locke, owner of Avoya Travel’s top agency Seize the Seas, is to specialize in a specific niche within the travel industry. According to Locke, it is impossible to be everything to everyone, so focusing on a particular area allows advisors to become experts and provide better service to their clients. By concentrating on a niche, advisors can deepen their knowledge, build relationships with suppliers, and ultimately increase their sales.
Locke also emphasizes the importance of listening to clients in order to understand their preferences and needs. By taking the time to truly listen, advisors can tailor their recommendations to suit each individual client. For example, some clients may prefer all-inclusive resorts to avoid extra expenses, while others may prefer a more à la carte experience. By understanding these preferences, advisors can ensure that their clients have the best possible travel experience.
Another key piece of advice from Locke is to always be available to clients, even outside of regular business hours. While this doesn’t mean working 24/7, it does mean being responsive and attentive to client needs. By making themselves available, advisors can build trust with their clients and ensure that they receive timely assistance whenever it is needed.
Locke also highlights the importance of using technology to efficiently run a travel advisory business. For example, he and his wife always purchase onboard WiFi on cruise ships to stay connected with clients. Additionally, Locke uses a Samsung Galaxy Fold phone, which allows him to work from a device that unfolds to the size of a tablet. By leveraging technology, advisors can streamline their operations and provide better service to their clients.
Lastly, Locke encourages advisors to prioritize continued education and training in the travel industry. Attending events like Avoya Travel’s Million Dollar Showcase can provide valuable insights, networking opportunities, and new vendor relationships. By staying up-to-date on industry trends and developments, advisors can ensure that they are providing the best possible service to their clients.
The advice provided by David Locke, owner of Seize the Seas, offers valuable insights for travel advisors looking to grow their business and increase their sales. By focusing on specialization, listening to clients, being available, utilizing technology, and continuing their education, advisors can set themselves up for success in the competitive travel industry.
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