In a pioneering move, Avanti Destinations has unveiled a groundbreaking website dedicated to assisting travel advisors in designing and executing bespoke group trips. This innovative platform, named Boost Your Business, equips advisors with a plethora of strategies to attract group clients and cultivate fruitful partnerships. The site’s Explore section presents a curated selection of 10 prebuilt itineraries tailored for affinity travel. According to Ricarda Haeger, Avanti’s esteemed director of group sales and operations, these itineraries serve as a wellspring of inspiration, providing advisors with a solid foundation to fashion their own distinctive proposals for specific groups.
Unlocking the Potential of Niche Markets
Haeger advocates for a strategic approach, emphasizing the importance of advisors identifying a niche that resonates with their expertise and passion. Citing examples such as food, wine, medieval history, religion, and sports, she underscores the significance of specialization. Notably, the realm of golf experiences robust demand within the group travel sector.
To access these lucrative markets, Haeger recommends forging alliances with organizations, clubs, and businesses aligned with the chosen niche. She underscores the value of attending industry events, liaising with local clubs, and collaborating with educational institutions and cultural entities. Furthermore, Haeger proposes the concept of enlisting a “pied piper” to promote itineraries in exchange for incentives, such as monetary rewards for bookings garnered.
Customized Itineraries for Enhanced Group Experiences
When crafting group itineraries, Haeger underscores the importance of tailoring experiences to suit the group’s composition and preferences. Practical considerations, such as selecting hotels with ample lobby space, sufficient elevators, and convenient parking for motorcoaches, are paramount. Additionally, the choice of guides is crucial, especially for groups comprising multiple generations. Haeger stresses the importance of engaging experienced tour operators like Avanti, who possess in-depth knowledge of local properties and operators, streamlining the process of organizing excursions for the group.
Avanti’s initiative to revolutionize group travel planning signifies a paradigm shift in the realm of travel advisory services. By providing a comprehensive suite of resources and tools, the platform empowers advisors to unlock new revenue streams and deliver unparalleled experiences to discerning travelers.
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