Kempinski Hotels, one of the leading luxury hotel brands, has announced a major expansion of its presence in Dubai through a partnership with Abu Dhabi National Hotels. This collaboration will result in the rebranding of two iconic properties, further enhancing Kempinski’s portfolio in the region. With the addition of these landmark hotels, Kempinski solidifies its position as a dominant player in the Middle East’s luxury hospitality market.
One of the properties undergoing rebranding is Kempinski The Boulevard Dubai, a 72-storey high-rise located in the heart of Downtown Dubai. This urban resort offers 198 well-appointed rooms and suites, along with a collection of elegant residences. The contemporary décor, neutral tones, and modern furnishings reflect the rich ambiance of modern Dubai. Guests can enjoy breathtaking views of attractions such as Dubai Mall, Dubai Opera, and the iconic Burj Khalifa, the world’s tallest building.
The hotel’s dining options are truly exceptional, with several beautiful dining rooms offering modern Brasserie-style cuisine. The Living Room, The Kitchen, The Collection Room, and The Dining Room provide guests with a memorable culinary experience. Additionally, the hotel features private dining areas for intimate gatherings and an open-air terrace, allowing guests to enjoy their meals in a charming setting.
For those seeking relaxation and rejuvenation, the 760-sq-m spa at Kempinski The Boulevard Dubai offers a sanctuary of calm. From rejuvenating treatments to indulgent clay wraps and signature experiences in salt and steam rooms, guests can escape the hustle and bustle of modern Dubai and find solace in this haven of relaxation. The hotel also boasts three swimming pools surrounded by palm trees, creating an oasis of greenery. The kids’ club offers an immersive program of games and learning experiences for junior jetsetters.
The second property being rebranded is Kempinski Central Avenue Dubai, conveniently connected to The Dubai Mall. This hotel, with its 245 luxurious rooms and suites, allows guests to experience the epitome of luxury living. Each room and suite features understated elegance, with pared-back design, muted tones, and exquisite artworks. Guests can enjoy magnificent views of Downtown Dubai, Burj Khalifa, or the city skyline from their private balcony.
The dining options at Kempinski Central Avenue Dubai are equally impressive, offering a wide selection of culinary styles. From modern Middle Eastern cuisine to afternoon tea and home-style international dining, guests can indulge their taste buds in a variety of enticing dishes.
To enhance the overall well-being of guests, the hotel features an award-winning spa that offers a tantalizing selection of signature rituals and treatments. Expert therapists create customized journeys based on individual needs, delivered in the sumptuous surroundings of luxurious treatment rooms. This place of tranquility, self-discovery, and renewal allows guests to escape the daily grind and experience true relaxation.
Partnership and Expansion
The partnership between Kempinski Hotels and Abu Dhabi National Hotels marks a significant milestone for both companies. René Nijhof, Chairman of the Board of Directors, Kempinski S.A., believes that this collaboration cements Kempinski’s role as a dominant luxury hotel brand in the Middle East. With a strong reputation for quality and service, Kempinski has been a trusted partner in the region for over 26 years.
Khalid Anib, Chief Executive Officer of Abu Dhabi National Hotels, expressed his delight in seeing the Kempinski flag fly over two of their prestigious properties. He recognizes Kempinski’s excellence in European hospitality and believes their expertise in the region will usher these two hotels into a new era of success.
In addition to the two newly rebranded properties, Kempinski Hotels already operates Kempinski Hotel Mall of the Emirates and Kempinski Hotel & Residences Palm Jumeirah in Dubai. Furthermore, in 2025, Kempinski Residences The Creek Dubai will open as the first standalone Kempinski private residences in the region.
Kempinski Hotels’ expansion in Dubai through the rebranding of Kempinski The Boulevard Dubai and Kempinski Central Avenue Dubai demonstrates the brand’s commitment to providing exceptional luxury experiences in the Middle East. With their well-established reputation for quality and service, the addition of these iconic properties further solidifies Kempinski’s position as a dominant player in the region’s hospitality market. As the brand continues to grow its portfolio, its presence in Dubai and the Middle East is set to flourish, offering discerning travelers unparalleled luxury and exceptional service.
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