In an exciting development that merges the worlds of luxury hospitality and reality television, Caesars Entertainment has announced a major rebranding of The Cromwell, a prominent Las Vegas Strip destination. Enter reality star and entrepreneur Lisa Vanderpump, whose vibrant flair and unique aesthetics will breathe new life into this well-known property. The Cromwell, situated at the bustling intersection of Las Vegas Boulevard and Flamingo Road, will undergo extensive renovations starting this summer, with a grand reopening aimed for early next year. This venture marks not only a partnership between Vanderpump and Caesars but also her ambitious entry into the hotel industry.
Vanderpump: A Culinary and Design Visionary
Vanderpump’s track record with Caesars Entertainment has been nothing short of successful, as evidenced by the launch of popular bars and restaurants, including Vanderpump Cocktail Garden and Vanderpump a Paris. Her keen eye for design and flavor promises to elevate The Cromwell into a new realm of experiential luxury. The redesign will be executed by her design firm, Vanderpump Alain, co-founded with Nick Alain. The updates are poised to redefine the entire guest experience; the reception and all 188 rooms and suites will be revamped, alongside the introduction of a chic lounge venue designed to lure in visitors seeking Instagram-worthy moments.
A Casino Floor Reinvented
Caesars has also hinted at exciting changes to The Cromwell’s 40,000-square-foot casino floor, signaling a “new feel” that aligns with the hotel’s upscale rebranding. The casino experience, often a focal point in Las Vegas, will likely reflect Vanderpump’s playful aesthetic, offering guests not just a gaming opportunity but a vibrant, immersive environment. This reimagining could redefine the traditional views surrounding casino spaces, encouraging visitors to linger, socialize, and indulge in an ambiance that feels both upscale and inviting.
Maintaining the Pulse: Business as Usual During Renovation
What’s equally impressive is that the transformation will not shut down operations; The Cromwell will continue to welcome guests during the overhaul. Currently housing a range of attractions including Giada De Laurentiis’ renowned restaurant and Drai’s Beachclub, the hotel is dedicated to maintaining its lively atmosphere while simultaneously evolving. By keeping operations running during this period, Caesars aims to create a sense of continuity, which is crucial for returning patrons and new visitors alike.
Encore of Luxury in a Historical Context
The Cromwell originally opened in 2014 as a luxury lifestyle boutique hotel, a unique venture that set it apart from the larger resorts on the Strip. Before its renaissance, the building had a storied history as Bill’s Gambling Hall & Saloon, and it opened in 1979 as the Barbary Coast Hotel & Casino. This transformation of The Cromwell symbolizes not only a new chapter for this historical site but a broader trend in the Las Vegas hotel landscape, where immersive luxury experiences are increasingly in demand. As Lisa Vanderpump takes the reins, her vision may just set a precedent for future hospitality endeavors on the Strip, marrying glamour and accessibility in a way that only Las Vegas can.
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