Sandals Resorts International has always placed a high value on travel advisors and considers them a crucial element in their success. According to Gary Sadler, the executive vice president of sales and industry relations at Unique Vacations, Sandals’ sales and marketing arm, travel advisors play a key role in the growth, development, and future of the company. Sandals actively supports travel advisors by maintaining close ties with organizations such as ASTA and by offering higher-than-average commissions. The company also emphasizes the importance of using travel advisors in all of its marketing materials, encouraging customers to ‘Call Your Travel Advisor.’
Resilience in the Face of Challenges
A strong relationship with travel advisors has proven to be vital for Sandals Resorts International, particularly during challenging times. Despite potential industrywide challenges and uncertainties, Sandals has seen no slowdown in demand this year. However, the company remains vigilant and closely monitors any potential developments that could impact their business, such as election years in the U.S. Advisors have played a crucial role in insulating Sandals from external factors, such as travel advisories issued by the U.S. State Department for destinations like Jamaica and the Bahamas. Travel advisors have been instrumental in maintaining reservations and stabilizing the situation during times of crisis.
Sandals Resorts International continues to innovate and expand its offerings to meet the evolving needs of their guests. The company recently opened its first property in St. Vincent and the Grenadines, marking its ninth Caribbean destination. The new resort features accommodations such as two-story, overwater villas with rooftop outdoor lounges, catering to guests seeking a unique and luxurious experience. In addition to new properties, Sandals has also upgraded existing resorts with new accommodations, such as the Beaches Negril, which added upscale villas able to accommodate larger groups. Sandals recognizes the importance of providing guests with unique and innovative suites to enhance their overall experience.
Sandals Resorts International is not only focused on accommodations but also on providing exceptional dining experiences for its guests. The company launched its Island Inclusive off-property dining concept, which offers guests a $250 dining voucher for partner restaurants. This initiative caters to high-end guests staying in butler suites and rewards loyal Sandals Select Reward members. The success of the Island Inclusive program at the Sandals Royal Curacao led to its expansion at the Sandals Royal Bahamian in Nassau. Sandals understands the importance of adapting to changing culinary preferences and providing guests with unique dining experiences to elevate their stay.
Sandals Resorts International’s commitment to travel advisors and their continuous efforts to innovate and enhance the guest experience have been instrumental in their success and growth. By fostering strong relationships with travel advisors, remaining resilient in the face of challenges, expanding their portfolio, and offering unique accommodations and dining experiences, Sandals has positioned itself as a top choice for luxury, all-inclusive vacations in the Caribbean.
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