The Black Dog Pub in London Experiences Swiftie Surge

The Black Dog, a pub situated in south London, recently encountered an overwhelming influx of Swifties over the weekend, leaving the staff in awe. The surge in patrons came after fans discovered that the pub was referenced in one of the songs from Taylor Swift’s latest album, The Tortured Poets Department. This particular album broke Spotify’s record for the most-streamed album in a single day, creating a massive buzz around the pub.

As fans flocked to the Black Dog to pay homage to the pop star, the venue quickly became packed with enthusiastic Swifties, with the numbers reaching up to “thousands” as the weekend unfolded. The events and social manager of SC Soho, the hospitality group that owns the pub, shared her astonishment at the sudden surge in traffic. The team at the Black Dog took immediate action by creating a TikTok account and engaging with fans online, resulting in a positive impact on business.

According to Lily Bottomley, the social manager, the pub is fully booked for the week and is almost at capacity for the upcoming tour dates of Taylor Swift. The fan response has been overwhelmingly positive, with the pub even hiring extra security to handle the sudden increase in patrons. Despite the overwhelming attention, Bottomley expressed her joy and excitement, stating that the experience has been incredibly fun for the staff.

Hopes for the Future

Reflecting on the experience, Bottomley mentioned that they have been reviewing security footage in hopes of spotting Taylor Swift’s visit to the pub. While they haven’t found any evidence yet, the staff remains hopeful and would love to welcome the pop star back in the future. Additionally, fans have been speculating about the presence of Swift’s exes, Joe Alwyn and Matty Healy, adding to the excitement surrounding the pub.

Overall, the unexpected surge of Swifties at the Black Dog pub in London has brought about a newfound energy and excitement for the staff and fans alike. The positive impact on business and the enthusiasm of the fans have made this experience one to remember for all involved.