Dondra Ritzenthaler, stepping back into the cruise industry as the CEO of Azamara, is set on transforming the way travel advisors engage with the brand. Recognizing the pivotal role that travel advisors play in driving bookings, Ritzenthaler plans to revamp the commission structure, bonus incentives, and other perks to energize advisors and boost sales. With a deep understanding of the importance of these partnerships, she is committed to demonstrating Azamara’s dedication to supporting and prioritizing travel advisors.
Ritzenthaler’s immediate action upon joining Azamara is to embark on a comprehensive listening tour, engaging with travel advisors across various locations. By actively seeking feedback and insights from frontline advisors, she aims to fine-tune Azamara’s approach and strategy to align more closely with the needs and preferences of both advisors and clients. This “Listen, Learn and Link Together” initiative signifies a shift towards a more collaborative and inclusive decision-making process within the organization.
In a highly competitive market where premium cruise lines are introducing new ships, Ritzenthaler is steering Azamara towards a differentiating factor. While ship orders are not off the table for Azamara in the future, Ritzenthaler is placing emphasis on the brand’s unique selling points. By focusing on offering extended stays and overnight experiences at ports, Azamara sets itself apart from competitors, providing a more immersive and in-depth travel experience for guests.
Under Ritzenthaler’s leadership, Azamara is poised to shed its “hidden gem” status in the industry and step into the spotlight. By leveraging her expertise and extensive network within the cruise industry, Ritzenthaler aims to elevate Azamara’s presence among both travel advisors and potential guests. With a strategic roadmap in place, including participation in key industry conferences and events, Azamara is set to strengthen its relationships and forge new partnerships to drive growth and brand awareness.
As Azamara charts a course towards greater success and recognition, Ritzenthaler’s vision and leadership are expected to play a pivotal role in shaping the brand’s future. Through a combination of innovative strategies, enhanced advisor support, and a commitment to delivering exceptional guest experiences, Azamara is positioned to carve out a distinct identity in the competitive cruise market. With Ritzenthaler at the helm, the journey towards redefining Azamara’s place in the industry is well underway.
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