Snack company Mezcla has recently made waves in the industry with its innovative approach to nutrition bars. The company, founded by Griffin Spolansky, aims to deliver the texture of a classic rice crispy treat while incorporating traditional protein bar flavors using quinoa as a key ingredient. This unique combination has captured the attention of investors, leading to a successful $4 million series A funding round.
Leading the series A funding round are Dream Ventures and Santatera Capital, with Richard Blankenship and Alejandro Gonzalez joining Mezcla’s board. This significant investment brings Mezcla’s total funding to $7.5 million. The participation of notable investors, including industry leaders such as Coca-Cola’s CEO Fed Muyshondt and Shopify’s cofounder Daniel Weinand, demonstrates the confidence in Mezcla’s potential for growth and success.
Mezcla’s introduction to the market signifies a new era for nutrition bars. With the aim of bringing innovation and personality to the category, Mezcla differentiates itself from competitors through its puff-crispy bars. In an industry that has seen significant M&A activity in recent years, Mezcla’s focus on delivering a unique and satisfying snacking experience sets it apart.
Mezcla offers a range of flavors to cater to different palates. The six flavors currently available include Mexican hot chocolate, Japanese matcha vanilla, Peruvian cocoa peanut butter, Canadian maple blueberry, Italian pistachio chocolate, and Spanish almond butter chocolate. Each flavor has been carefully crafted to embody cultural elements and is packaged with designs created by local artists from the respective regions.
Dream Ventures’ decision to invest in Mezcla throughout its pre-seed, seed, and series A stages highlights the company’s potential for success. Richard Blankenship, founder and CEO of Dream Ventures, praised Mezcla’s founding team for their unbeatable work ethic, huge vision, and frugality. Blankenship believes that Mezcla’s disruption of the bar category, by providing superior health benefits combined with outstanding taste, presents a formidable challenge to existing brands.
Mezcla’s journey towards growth and expansion has been further facilitated by its participation in Mondelēz’s startup venture program, CoLab. The program offers valuable resources, including a 12-week curriculum, networking sessions, and a $20,000 grant. After proving its product market fit in the natural channel, Mezcla now aims to expand its distribution to conventional retailers. By refreshing packaging, strengthening the supply chain, and partnering with tier one operators, Mezcla plans to achieve 2x growth in the coming year, with a target of $10 million in sales and increased profitability.
With its innovative approach, unique flavors, and promising growth potential, Mezcla is set to shape the future of snacking. By redefining the expectations of a nutrition bar, Mezcla appeals to a wider consumer base and stands out in a competitive market. As the company continues to innovate and expand its presence in retail stores, the snacking industry can expect a new level of excitement and satisfaction from Mezcla’s offerings.
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