The Americas Lodging Investment Summit (ALIS) is gearing up for an impactful event, set to take place in Los Angeles from January 28 to 30. Among its array of programs, the eighth annual Hospitality Heroes Reception, organized by the nonprofit Shatterproof, stands out as a beacon of hope in the fight against addiction. This reception, slated for January 29, is more than just an event; it signifies a collective commitment from the hospitality industry to address the widespread issue of substance use disorder that affects countless individuals and families across America.
This year’s reception will honor Amanda Hite, the accomplished president and CEO of STR, a hotel data firm recognized for its pivotal role in the hospitality sector. Hite’s leadership and advocacy for data-driven practices in hospitality make her a worthy recipient of this honor. Additionally, the event will pay tribute to other hospitality companies that have actively supported Shatterproof’s mission of improving treatment accessibility and quality for those struggling with addiction. Such recognition is essential, as it fosters a culture of accountability and support within the industry.
Panel Discussion on Addiction
In conjunction with the reception, the ALIS Summit will host a pivotal panel discussion focusing on addiction, featuring prominent leaders including Hite herself, Gary Mendell (Shatterproof’s founder and CEO), and executives from major hospitality brands like Wyndham, Hyatt, and IHG. This discussion aims to shed light on the complexities of addiction and its implications on the workforce and the broader society. By incorporating expert insights, attendees will be provoked to rethink how the industry can play a role in combating addiction and supporting recovery initiatives.
Founded in 2013, Shatterproof has made significant strides in enhancing the treatment landscape for addiction. The organization is dedicated to not only improving access to evidence-based treatments but also to dismantling the stigma associated with substance use disorders. Over the years, the Hospitality Heroes Reception has successfully raised over $5 million, funding critical initiatives that promote research, education, and preventive strategies. This financial support is crucial in a landscape where addiction-related issues significantly impact both personal lives and the hospitality industry as a whole.
Collaborative Efforts for a Greater Cause
The collaborative effort between Shatterproof and Northstar Travel Group exemplifies the growing recognition of addiction as a significant public health challenge within the hospitality sector. As Northstar prepares to leverage its extensive brand portfolio and event schedule, including the ALIS programming, it aims to disseminate valuable resources and education on addiction—a topic that has been long neglected in many professional sectors. Bob Sullivan, Northstar’s chief commercial officer, has emphasized the commitment to raising awareness about substance use disorders and providing support systems to address its challenges effectively.
The ALIS Summit’s approach underscores the hospitality industry’s evolution towards a more proactive stance in addressing addiction. With ongoing support from organizations like Shatterproof, coupled with the industry’s response, there is hope for meaningful change that not only helps those affected by addiction but also fosters a healthier work environment for all employees in the hospitality sector. The upcoming events in January will not only highlight the industry’s dedication to this cause but also inspire future initiatives aimed at nurturing a supportive community within the hospitality realm.
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