The landscape of the cruise industry is set for a transformative shift with Carnival Cruise Line’s announcement of its new loyalty program, Carnival Rewards, launching on June 1, 2026. Unlike its predecessor, the Very Important Fun Person (VIFP) program, which relied solely on the number of nights sailed, Carnival Rewards introduces an innovative approach where
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Rod McLeod’s contribution to the cruise industry cannot be overstated. Celebrated as a marketing genius, he played a pivotal role in transforming cruising from an obscure vacation choice into a widely appealing travel option. His career, spanning over five decades and intertwined with the major players of the cruise world, serves as a roadmap of
In today’s world, where travel can be a superficial checklist of Instagram-worthy locations, there arises a refreshing point of interest: the architectural advancements and sustainable innovations rooted in the works of Frank Lloyd Wright. Growing up amid the lush landscapes and storied streets of Illinois, many, like myself, find a deep connection to this genius
As the cruise industry continues to navigate a dynamic landscape, the role of leadership is crucial in shaping a company’s trajectory. Since April 2023, John Chernesky has served as the Senior Vice President of Sales for North America at Norwegian Cruise Line (NCL). His approach reflects a deep commitment to strengthening the bond between NCL
The travel industry, notorious for its ebbs and flows, seems to have found its footing once again, particularly through the lens of the American Marketing Group (AMG). After a robust and eventful 2024, AMG’s brands, including Travelsavers and NEST, faced an unexpected slowdown in early 2025. However, CMO Nicole Mazza’s recent declaration of a quick
The anticipation for Orient Express’ inaugural yacht, the 54-suite Corinthian, is palpable, as it sets the stage for a luxurious transformation in maritime travel. Set to embark on its maiden voyage in June 2026 across the stunning terrain of the Mediterranean, the Corinthian is not just a vessel; it’s a floating masterpiece epitomizing sophistication and
As cruise lines continue to evolve in an era that demands unique and memorable experiences, Royal Caribbean International is paving the way with an unexpected addition to its crew: furry companions. The upcoming debut of the Star of the Seas signals a fresh chapter in maritime leisure, showcasing the blend of joy and innovation that
The cruise industry is evolving, and a fascinating new segment is beginning to capture the public’s imagination: residential cruising. The concept of purchasing a cabin and living aboard a cruise ship year-round offers a novel solution to those seeking lifestyle changes or adventure, particularly after the pandemic encouraged many to embrace remote work. As multiple
In a surprising turn of events, the City of Skagway has introduced a new taxation structure affecting its vital cruise industry, leading to a legal clash with the Cruise Lines International Association (CLIA). The tax ordinance, passed in December, now levies taxes on the entire price of shore excursions sold by cruise lines, including their
In an era where travel preferences are continually evolving, the cruise industry stands poised for an impressive resurgence. The Cruise Lines International Association (CLIA) predicts that by 2028, a staggering 42 million passengers will embark on cruises, heralding a new chapter in maritime tourism. Such vibrant forecasts stem from the latest State of the Industry
Cruise enthusiasts and travel advisors should mark their calendars with excitement for the much-anticipated return of Travel Weekly’s CruiseWorld. Set against the vibrant backdrop of Fort Lauderdale from November 5 to 7, this prominent event will be hosted at the Broward County Convention Center. Known for its rich programming, CruiseWorld promises an amalgamation of educational
Viking Cruises is riding a wave of success, nearly selling out its entire inventory for 2025, with an astonishing 92% of its offerings already booked as reported in their recent Q1 earnings release. This significant achievement indicates not only Viking’s extensive influence in the cruise market but also reflects the resurgence of travel enthusiasm among
In the realm of luxury cruising, the commitment to sustainability has emerged as a contentious issue. Despite the growing awareness around climate change and the environmental impact of travel, many experts suggest that the majority of current cruise-goers prioritize their vacation experience and cost over ecological concerns. Industry leaders often report that potential customers are
Royal Caribbean has set the stage for a groundbreaking vacation experience with its upcoming private destination, Perfect Day Mexico, set to launch in fall 2027. Spanning 200 acres along the stunning Mexican Caribbean coastline, this destination is poised to redefine leisure and adventure. With a combination of thrilling attractions and serene beaches, it promises an
In a striking move that could redefine cruising for a diverse audience, Virgin Voyages is set to launch its first ship to homeport in the Northeast United States with the debut of the Brilliant Lady in New York this September. This marks a pivotal moment for the cruise line, celebrating its fourth anniversary by setting
In a bold move to rejuvenate the cruise industry, the Cruise Lines International Association (CLIA) is embracing a strategy centered on collaboration with travel advisors and trade associations. As articulated by CEO Charles “Bud” Darr during the recent Cruise360 conference in Fort Lauderdale, this initiative acknowledges the indispensable role of travel advisors as vital partners
The revival of the Victory I is not simply a tale of reinvention; it is a powerful narrative of resilience and passion. With an impressive investment of $1.9 million by entrepreneurs John and Claudette Waggoner, this 190-passenger coastal ship has been meticulously restored to its former glory. Freshly painted and outfitted with new furnishings, the
Hawaii is preparing to embark on a promising yet controversial journey as it implements a new Transient Accommodations Tax (TAT) starting in January 2026. The increase—from 10.25% to 11%—is a strategic effort aimed at combatting climate change and promoting sustainability within the state’s tourism sector. Although the bill has gained substantial governmental backing and is