The luxury cruise industry has been expressing optimism about its business despite potential challenges ahead, notably the upcoming U.S. presidential election. While cruise lines have been highlighting strong bookings this year, concerns have been raised regarding historical slowdowns in the industry during election periods due to increased political advertising and consumer distraction. Outgoing Silversea president,
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Starting this September, Princess Cruises will be offering guests more dining options than ever before. In addition to the traditional early or late dinner seatings, guests can now choose to dine at any time they prefer in the main dining rooms. This new flexibility ensures that guests can enjoy their meals in a way that
Upon embarking on Hurtigruten’s North Cape Express cruise, the promise of witnessing the mesmerizing aurora borealis beckons travelers from around the world. The company’s Northern Lights Guarantee ensures that guests will have a chance to witness this natural phenomenon or receive a seven-day free cruise. However, the experience of seeing the northern lights can often
The recent airport expansion in Nuuk, the capital city of Greenland, is expected to have a significant impact on expedition itineraries for Viking Cruises in 2025. With a longer runway and a new terminal set to open later this year, Nuuk will become a strategic starting point for roundtrip and open-jaw expeditions. Viking is taking
Norwegian Cruise Line Holdings (NCLH) is gearing up for a major transformation at Great Stirrup Cay, their private island in the Bahamas. The company expects that the construction of a new two-ship pier on the island will lead to a significant increase in guest counts, projecting a growth of more than 50% within the first
The landscape of the cruise industry is rapidly evolving, with major players making significant moves in the wake of recent announcements. The retirement of high-profile CEOs such as Arnold Donald of Carnival Corp and Frank Del Rio of Norwegian Cruise Line Holdings has set the stage for a new era of leadership. However, it is
Viking, renowned for its luxury river and ocean cruises, has been operating as a private company for 27 years. Recently, the company has made the decision to go public. Founder and chairman, Torstein Hagen, assured in the IPO registration form that the core essence of Viking’s business will remain unaltered. However, one aspect of the
The cruise industry is continuously evolving, and one of the key aspects being emphasized by cruise line executives is the importance of social media influencers in attracting new customers. According to Windstar Cruises chief commercial officer Janet Bava, traditional marketing strategies are often met with skepticism by consumers. Therefore, leveraging influencers to provide authentic reviews
The cruise industry is experiencing a surge in new customers, with Carnival Corp. reporting a significant increase in first-time cruisers compared to previous years. CEO Josh Weinstein attributes this growth to strategic advertising efforts, positive word of mouth, and the gap in value between cruise vacations and land-based getaways. As the company’s ships return to
Cruise ships have increasingly adopted the concept of dividing their mega-ships into distinct neighborhoods or zones in order to cater to the diverse needs and preferences of passengers. This trend has become more prevalent in the industry, with cruise lines like MSC Cruises, Royal Caribbean International, and Carnival Cruise Line embracing the idea of themed
American Cruise Lines recently announced the arrival of their fifth and sixth Project Blue coastal ships in 2025, introducing the Patriot class. These 125-passenger sister ships, named American Patriot and American Pioneer, are set to redefine luxury cruising with their innovative design and unparalleled amenities. The Patriot class will feature expansive staterooms ranging from 300
Norwegian Cruise Line Holdings (NCLH) recently announced their ambitious plans to order eight new ships, spanning all three of their brands, with anticipated deliveries between 2026 and 2036. Fincantieri has been chosen as the builder for all these vessels. This expansion includes the construction of a two-ship pier at Great Stirrup Cay in the Bahamas,
Princess Cruises has recently announced a groundbreaking partnership with Brightline intercity passenger rail to offer a unique “Rail and Sail” program for their guests embarking on cruises from Fort Lauderdale and Port Canaveral. This collaboration is set to revolutionize the travel experience for cruisers, providing a seamless and convenient way to reach their cruise ship.
Actor Jonathan Bennett, best known for his roles in “Mean Girls” and various Hallmark Channel movies, has been chosen to be the godfather of the Carnival Firenze. This Italian-themed ship, the second of its kind acquired from Costa, will set sail from Long Beach, Calif., on April 25. With a capacity of over 5,000 guests,
Embark on a journey like no other aboard the MSC World America, set to sail in April 2025. This remarkable ship will introduce seven unique districts, each offering a one-of-a-kind experience for passengers. From a private retreat to an adults-only area, a family zone, and multiple entertainment hubs, the World America is sure to cater
Spending time with children, especially for an extended period, can be a daunting task for many adults. The constant need for entertainment and the fear of hearing the dreaded “I’m bored,” can create a sense of pressure to constantly provide engaging activities. Now, imagine being on a cruise ship with limited space and resources to
In a recent report by American Marketing Group, it was noted that there has been a significant increase in sales for premium and luxury cruise lines, particularly in less typical destinations such as Asia and South America. Travelsavers and NEST have seen a surge in bookings in these regions, with a 25% increase compared to
Large cruise companies have been experimenting with biofuels for the past two years, but they still face challenges in using it as a regular fuel source for their ships. Despite ongoing trials and studies, executives acknowledge that they are waiting for cleaner alternatives like green methanol, green hydrogen, or electric liquefied natural gas to become
