Royal Caribbean Group, known for transforming the cruise industry, is making a significant transition by entering the premium river cruise segment. This ambitious initiative will kick off in 2027 under the newly branded Celebrity River Cruises. The company has already placed an order for 10 cutting-edge river vessels that will draw stylistic cues from its
Cruise
In a remarkable performance, Royal Caribbean Group experienced its most significant booking week on record during this year’s Wave season, as reported by CEO Jason Liberty during the company’s Q4 2024 earnings call. This development follows a series of unprecedented booking weeks in late 2023, indicating a consistent upward trajectory in demand for cruise vacations.
TikTok has become a significant player in the marketing strategies of many travel advisors and agencies, providing a unique platform for authentic storytelling and client engagement. However, recent regulatory challenges and political controversies surrounding the app have raised concerns and uncertainties about its longevity. The Supreme Court’s recent decision to uphold a ban on TikTok
Carnival Cruise Line, one of the leading names in the cruise industry, has announced significant updates to its booking policies concerning minor guests. Starting from February 1, these changes aim to enhance the safety and oversight of younger travelers on board. While some may argue that parental control is paramount in such settings, others might
The cruise industry is undergoing significant transformation, with companies aiming to diversify their offerings and reach new markets. In this context, the recent acquisition of Aqua Expeditions by Ponant Explorations Group can be interpreted as a pivotal step towards enhancing their global footprint, particularly in the growing sector of river cruising. This strategic acquisition not
In an exciting development for cruise enthusiasts, MSC Cruises is set to make a splash during the upcoming Super Bowl on February 9, 2024. The company will air its inaugural Super Bowl advertisement, featuring Hollywood stars Drew Barrymore and Orlando Bloom. This strategic marketing endeavor is not just a commercial; it’s the launch of a
The Walt Disney Company has undergone significant leadership transitions as it prepares for future challenges and opportunities within the realms of entertainment and tourism. The reassignment of executives Ken Potrock, Thomas Mazloum, Joe Schott, and Andrew Bolstein illustrates Disney’s strategy to bolster its management team in a rapidly evolving landscape. Each of these leaders brings
Jacques Pepin’s influence on the culinary scene for Oceania Cruises is unparalleled, positioning him as a pivotal figure in shaping the cruise line’s gastronomic identity. As Oceania’s inaugural executive culinary director since 2003, Pepin has brought his extensive background in French cuisine, which includes a prolific career as a chef, restaurateur, author, and television personality.
As Celebrity Cruises prepares to unveil its newest vessel, the Celebrity Xcel, it is taking an innovative approach that invites potential guests to co-create their cruise experiences. Scheduled for debut in November, the Xcel stands out as the fifth and final member of the Edge-class ships, which are known for their modern design and luxurious
As Harry Sommer embarks on his second year at the helm of Norwegian Cruise Line Holdings (NCLH), his strategic vision is beginning to take shape. With a substantial commitment of $5 billion toward new ships and upgrades for the company’s luxury lines, Oceania and Regent Seven Seas, Sommer is redefining what it means to lead
On Friday, the U.S. Supreme Court delivered a ruling that may have far-reaching implications for travel advisors and their businesses, voting to uphold a federal law poised to impose a ban on TikTok starting Sunday unless the app’s Chinese parent company, ByteDance, sells it. This ruling arrives at a time when many travel professionals have
On a recent journey aboard the Holland America Line’s charming ship, the Zuiderdam, travelers experienced an exceptional blend of unplugged leisure and vibrant social interaction. Cruising from Quebec City to Boston, this Canada and New England Discovery voyage attracted an audience primarily composed of older adults, many of whom seemed eager to step away from
Virgin Voyages has taken significant strides in redefining the cruising experience by launching its highly anticipated annual pass for 2026. With a price tag of $199,000 for two guests, this exclusive offering promises unparalleled luxury and a plethora of perks, making it one of the most coveted commodities in the cruise industry. This article delves
Carnival Cruise Line is taking bold steps to enhance its presence in the Asia-Pacific region with the introduction of exciting new itineraries set for 2026 and 2027. This expansion signifies not only an increase in operational capacity but also a strategic move to tap into burgeoning markets in Japan, Southeast Asia, and Australia. As the
Disney Cruise Line is embarking on a significant fleet expansion, introducing not only a new ship but also an entirely new class of vessels. This strategic move is set to manifest between 2027 and 2031, signaling Disney’s commitment to enhancing its cruise offerings and accommodating a growing number of guests. The announcement outlines plans for
As the cruise industry emerges from the shadows of the pandemic, a wave of new vessels is about to redefine maritime travel. With an impressive lineup slated for launch in the latter half of 2023, cruise enthusiasts can expect a mix of luxury, adventure, and innovative designs that aim to attract a diverse demographic of
Norwegian Cruise Line Holdings (NCLH) has marked a significant shift in its strategic focus with its announcement to invest approximately $5 billion in new vessels and refurbishments for its upscale brands over the next five years. This ambitious plan, unveiled by CEO Harry Sommer, positions NCLH as a leader in luxury cruise investments during this
When one thinks of Alaska, images of vast landscapes teeming with wildlife, towering glaciers, and awe-inspiring natural wonders come to mind. While glaciers and whales capture the attention of many visitors, it is the elusive bear that often remains a mystery to most nature enthusiasts. Recently, I embarked on an excursion from Ketchikan that promised