Royal Caribbean International is known for pushing the boundaries when it comes to cruise ship innovation. The upcoming Discovery class ships are no exception to this trend. CEO Michael Bayley and his creative team are currently in the brainstorming phase, asking themselves questions like “what if” and “what’s missing?” This stage of development is crucial in shaping the future of these new vessels.
While the issue of size is important, especially when considering ports that larger ships cannot reach, Royal Caribbean’s Chief Marketing Officer, Kara Wallace, emphasizes that the focus of the Discovery class is on the overall guest experience. The older vessels in the line’s fleet are reaching their 30th birthdays, prompting the need for new, innovative designs. With smaller ports like Tampa and Baltimore in mind, the team is looking to create a unique and unforgettable cruising experience for guests.
Royal Caribbean International has set the bar high with previous projects like Perfect Day at CocoCay and the Icon of the Seas. Wallace highlights the importance of living up to these standards, stating that labeling something as “Perfect” or an “Icon” requires exceptional quality and innovation. As the team embarks on the Discovery class project, they are challenged to deliver an experience that aligns with the name itself. This level of dedication and commitment to excellence is what sets Royal Caribbean apart in the cruise industry.
The word “Discovery” conjures up images of exploration and adventure. It suggests reaching destinations that may be off the beaten path or difficult for larger ships to access. This theme of discovery aligns perfectly with Royal Caribbean’s commitment to providing unique and immersive experiences for its guests. By focusing on what guests are looking for and what is missing from current offerings, the Discovery class ships have the potential to redefine the cruise industry once again.
As Royal Caribbean International continues to innovate and push boundaries, the Discovery class ships are shaping up to be another groundbreaking addition to their fleet. By prioritizing the guest experience, exploring new destinations, and challenging themselves to exceed expectations, the creative team is on track to create something truly extraordinary. The future of cruising is looking brighter than ever with Royal Caribbean leading the way in creative exploration.
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