Delta Airlines is set to embark on testing its first New Distribution Capability (NDC) iteration later this year, with the aim of elevating the entire corporate travel ecosystem. The airline’s Managing Director of Sales Technology and Global Sales Support, Sara Reid, emphasized that Delta is in no rush to implement a GDS surcharge or remove content prematurely from systems using legacy Edifact technology. This deliberate approach sets Delta apart from its competitors.
Thorough Understanding of Stakeholder Needs
In order to ensure a successful transition to NDC, Delta has engaged in discussions with various stakeholders such as travel agencies, Online Travel Agencies (OTAs), Global Distribution Systems (GDSs), and corporate clients. By taking the time to thoroughly understand their unique needs and challenges, Delta aims to provide a comprehensive NDC solution that enhances servicing capabilities.
Unlike American and United, Delta has been cautious in its approach to NDC adoption. By committing to unveiling an NDC solution only when it is fully equipped to handle servicing capabilities, Delta seeks to address the concerns raised by travel advisors. These advisors have reported difficulties in servicing NDC-enabled airline tickets, prompting Delta to prioritize a seamless transition to NDC.
Delta’s strategic approach to NDC implementation allows the airline to differentiate itself from its competitors, particularly American Airlines. One key distinction is Delta’s decision not to pull content from legacy GDSs until the agency community is adequately prepared for the transition. This commitment to supporting agency needs sets Delta apart in the evolving landscape of airline distribution.
Embracing Evolution
Despite reaching the limits of its merchandising capabilities using Edifact technology, Delta remains committed to further evolving its fare product offerings within agency channels. This evolution will require a shift towards NDC, paving the way for improved customization and enhanced servicing capabilities. By announcing its NDC design partners, Delta is taking proactive steps towards a seamless transition to the new distribution landscape.
Delta Airlines’ strategic approach to NDC implementation demonstrates a commitment to understanding stakeholder needs, addressing challenges, and setting itself apart in the competitive airline industry. By prioritizing comprehensive servicing capabilities and engaging in meaningful discussions with stakeholders, Delta is poised to elevate the corporate travel ecosystem through the seamless integration of NDC technology.
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