Veronica Garza, the Co-Founder, President, and Chief Innovation Officer of Siete Foods, shares a unique connection with Hollywood star Eva Longoria that dates back to their cheerleading days. When Garza first met Longoria, it was not in the context of business, but rather in a cheer camp where Longoria served as an inspirational figure to young Latinas. This initial encounter left a lasting impression on Garza, highlighting Longoria’s role as a cheerleader and supporter of the Latino community.
Longoria’s recent collaboration with Siete Foods as an investor and strategic advisor is driven by a shared passion to uplift the Latino community and celebrate Mexican-American heritage through food. With a goal of building a billion-dollar food empire that makes culturally inspired foods more widely available, Longoria and the Garza family envision a future where Latino culture takes center stage in the food industry.
The partnership between Longoria and Siete Foods is more than just a business arrangement; it is a union of like-minded individuals who strive to amplify the voices and opportunities within the Latino community. Longoria’s multifaceted career as an actress, director, producer, philanthropist, and activist aligns seamlessly with Siete Foods’ mission to empower Latino entrepreneurship and promote cultural representation in the market.
Longoria’s commitment to empowering Latinas extends beyond her work with Siete Foods. Through the Eva Longoria Foundation and initiatives like The Juntos Fund, she has dedicated resources to support education, entrepreneurship, and Latino-owned businesses. Her recent recognition with the Courage & Civility Award further solidifies her status as a champion for inclusivity and empowerment within the Latino community.
As Longoria officially joins the Siete Foods family, her influence is poised to make a significant impact on the brand’s reach and visibility. With a social media following in the tens of millions, Longoria’s endorsement will help amplify Siete Foods’ message of cultural pride and community empowerment. The Garza family sees Longoria as more than just a cheerleader but as a valuable addition to their business family, bringing a strategic mindset and entrepreneurial spirit to the table.
Eva Longoria’s collaboration with Siete Foods represents a powerful alliance between two entities dedicated to empowering the Latino community and celebrating Mexican-American heritage through food. As Longoria continues to break barriers and uplift voices within the community, her partnership with Siete Foods serves as a beacon of hope and inspiration for future generations of Latino entrepreneurs and changemakers.
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