In an industry historically dominated by men, two visionary women are breaking barriers and redefining what it means to enjoy and produce whiskey. Sheila Jackson and Natasha McCrea are the cofounders of Jackson McCrea—a new premium rye whiskey that is specifically created by women for women. They are not only the first Black women to own a whiskey brand in California but are also champions of female empowerment and inclusion in the spirits world. Their journey from wine enthusiasts to whiskey pioneers is a testament to their entrepreneurial spirit and commitment to creating a whiskey specifically designed for women, with a mission to support wellness and self-care.
Jackson, known for her female-centric ventures like Eve’s Lime Productions and The Good CEO, has always prioritized gender equity in her work. McCrea, a life coach and founder of the Love CEO Institute, says her passion for whiskey reflects her dedication to personal development. They combined their love for travel with their shared love for whiskey to create a brand that stands out in the industry.
Jackson and McCrea’s journey into the whiskey business began with a simple conversation over an Old Fashioned. They both have extensive backgrounds in the wine industry and entertainment, but their shared love for whiskey sparked a new venture. The inspiration for Jackson McCrea came from a shared vision of female empowerment and creating a product tailored to women’s preferences.
Breaking into the whiskey industry hasn’t been without its hurdles. The biggest challenge for the cofounders has been overcoming self-doubt and fear of judgment. It’s about staying true to what they believe in, even when it doesn’t align with what others expect. Similarly, they emphasize the importance of maintaining well-being and self-care while navigating the demands of the business.
Entering the whiskey world as women has been both challenging and rewarding. They see it as an opportunity to lean into the power of being different. Inspired by trailblazers in the industry, their goal is to continue the charge and change the face of whiskey by bringing women consumers into the conversation.
Jackson and McCrea’s journey is a testament to the power of resilience and community. They highlight the importance of building a supportive tribe in entrepreneurship. McCrea’s advice for other women is to trust in their vision and stay committed to their dreams. She emphasizes the importance of proper self-care. Jackson advises aspiring entrepreneurs to surround themselves with like-minded individuals who understand the challenges they face and provide invaluable support and encouragement.
Jackson McCrea whiskey is not just a brand but a movement towards empowering women in a traditionally male-dominated industry. Sheila Jackson and Natasha McCrea are leading the way for women in the spirits world, showcasing that with determination, passion, and a supportive community, anything is possible. Their journey serves as an inspiration for aspiring entrepreneurs, especially women, to pursue their dreams and make a mark in any field they choose.
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