Universal Orlando Resort is gearing up to unveil its biggest project to date, Epic Universe, set to open in 2025. However, before that grand opening, the resort has a variety of new products and enhancements in store for visitors, starting as soon as this summer. One of the major highlights is the introduction of DreamWorks Land at Universal Studios Florida, scheduled to open on June 14. This new area promises to be a unique family attraction that stands out from anything currently available at the resort. Additionally, Universal Orlando will be launching a new nighttime lagoon show called “CineSational: A Symphonic Spectacular,” featuring over 600 drones, as well as a castle projection show titled “Hogwarts Always” in the Wizarding World of Harry Potter. Coming up on July 3, the resort will debut its largest-ever daytime parade, the Universal Mega Movie Parade, paying homage to classic films like “E.T.,” “Back to the Future,” “Jaws,” “Ghostbusters,” and “Jurassic World,” appealing to the nostalgia of visitors.
In an effort to boost engagement with travel advisors, Universal Orlando launched the first U-Preferred Conference a year ago. The response from travel advisors has been overwhelmingly positive, showcasing the significant influence this channel holds in the travel industry. The resort recognizes the immense value that travel advisors bring, particularly for planning complex vacations and providing tailored experiences for families. With continuous investment in training programs and new product offerings, Universal Orlando aims to equip travel advisors with the necessary tools to effectively market and promote the diverse range of experiences available at the resort. The recent addition of DreamWorks Land further diversifies their offerings, catering to families of all ages and interests. By expanding training opportunities and creating engaging content, Universal Orlando seeks to enhance the expertise of travel advisors in selling their destination effectively.
Universal Orlando has witnessed a surge in interest for their training programs, evident from the high registration numbers for webinars, familiarization trips, and regional training sessions. The success of these initiatives highlights the growing demand among travel advisors to stay up to date on the latest developments at the resort. With expanded fam trips and a robust webinar schedule throughout the year, Universal Orlando is committed to providing comprehensive training opportunities for travel advisors. The introduction of new courses focusing on Epic Universe has significantly contributed to the increase in completed training courses, emphasizing the importance of ongoing education and product knowledge in promoting Universal Orlando effectively.
When showcasing Universal Orlando to clients, travel advisors should emphasize the diversity of experiences available at the resort, catering to both families and adult visitors. From thrilling theme park attractions to enchanting nighttime experiences, Universal Orlando offers a wide range of entertainment options for guests of all ages. Advisors should highlight the value in experiencing the full day and night offerings at the resort, ensuring that clients make the most of their visit by staying until the end to witness spectacular fireworks and light shows. By positioning Universal Orlando as a destination that offers a memorable and well-rounded experience, travel advisors can effectively appeal to a broad spectrum of clientele seeking an unforgettable vacation.
Overall, Universal Orlando’s commitment to enhancing the visitor experience through new attractions, comprehensive training programs for travel advisors, and a diverse range of offerings reinforces its position as a leading destination for travelers. By collaborating with travel advisors and providing them with valuable resources and insights, Universal Orlando aims to create lasting memories for guests and ensure a seamless booking process for travel professionals.
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