Julie Macklowe, a prominent figure in the world of luxury spirits, launched her eponymous whiskey brand in 2019 with the aim of creating a top-shelf American single malt whiskey. Macklowe identified a gap in the market for high-end, American-made scotch single malt, which served as the primary inspiration for her brand. Her latest offering, The Macklowe Silver Edition, is a non-age-stated Kentucky straight rye that is priced at $99 per bottle. This unique whiskey stands out from the crowd due to its distinctive profile, which is a result of an innovative finish in ex-American single malt barrels.
The Macklowe Silver Edition undergoes a minimum of four years of maturation in new charred American oak barrels before being transferred to casks that previously held Macklowe’s other releases. This secondary aging process imparts a honeyed softness to the rye, reminiscent of Highland scotch. The master blender behind the creation of Silver Edition is Brendan McCarron, a seasoned expert with experience at notable single malt distilleries such as Deanston, Ledaig, and Bunnahabhain.
Silver Edition is a rye whiskey that stays true to its roots while offering a unique twist. Earthy and menthol notes dominate the aroma and palate, followed by a slow and spicy finish with hints of dill and cracked peppercorn. The mashbill for this whiskey consists of 95% rye and 5% malted barley, a combination that showcases the barley’s soft and fruity qualities, accentuated by the use of a single malt finish. The result is a rich and robust whiskey that defies the dry and astringent stereotypes often associated with rye.
The introduction of The Macklowe Silver Edition comes at a time when high-end rye whiskey is experiencing a renaissance in the spirits market. Brands like WhistlePig and Michter’s paved the way for ultra-premium rye offerings, while Beyoncé’s upcoming SirDavis rye promises to further elevate the category. Beyoncé’s rye, finished in sherry barrels and featuring a high percentage of malted barley, is positioned to appeal to scotch enthusiasts, much like Silver Edition.
The emergence of luxury American rye whiskey brands like The Macklowe Silver Edition and Beyoncé’s SirDavis marks a new chapter in the world of spirits. These unique offerings challenge traditional perceptions of rye whiskey and open up new avenues for exploration for discerning drinkers. By introducing innovative finishes and mashbills, these brands are shaping a new taste profile for the category and creating a buzz within the industry.
The rise of luxury American rye whiskey brands like The Macklowe Silver Edition signifies a shift towards premiumization within the spirits market. With a focus on craftsmanship, innovation, and unique flavor profiles, these brands are setting a new standard for rye whiskey and paving the way for a more diverse and exciting drinking experience for consumers.
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