The landscape of safari travel has undergone a significant transformation in recent years, especially in the wake of the Covid-19 pandemic. Traditionally seen as a travel experience reserved for retirees or honeymooners, safaris are now increasingly attracting multigenerational and family travelers. This shift in demographics has surprised many in the travel industry, as the demand for family-oriented safari experiences continues to rise.
One of the key factors driving the increased popularity of multigenerational safaris is the evolution of safari accommodations. Private villa options offered by various operators have made family-friendly safaris much more accessible. Properties like Singita, which offers private residences across Africa, and the Royal Portfolio, known for its private safari villas in South Africa, have played a significant role in catering to the needs of families. The trend of more camps and lodges prioritizing family-friendly accommodations is also on the rise, with larger accommodations designed to accommodate families comfortably.
In addition to accommodations, family-focused activities and programming have also contributed to the appeal of multigenerational safaris. Kids club-style programs offered at many safari lodges provide children with engaging and educational experiences while allowing parents to enjoy game drives and other activities. For example, the Sabi Sabi Private Game Reserve’s Bush Lodge features the EleFun Centre, where children have access to various indoor and outdoor activities to keep them entertained during their stay. Specialized caretakers and guides are also available at some lodges to take kids on walking safaris and other excursions tailored to their interests.
Success of Family Safari Tours
Major tour operators like Abercrombie & Kent have experienced significant success in the family safari segment. The company offers customizable family safari products as well as small group tours specifically designed for families. These tours provide a great opportunity for families to connect with like-minded travelers and share the experience of exploring the African wilderness together. The presence of dedicated tour directors and child-activity coordinators ensures that families have a memorable and hassle-free safari experience.
The rise of multigenerational safaris in a post-Covid world highlights the evolving landscape of safari travel. With a growing demand for family-friendly accommodations, activities, and tours, safari operators are adapting to meet the changing needs of travelers. As more families seek to create unforgettable memories together in the African bush, the trend of multigenerational safaris is likely to continue its upward trajectory in the years to come.
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