Country Archer’s founder, Eugene Kang, has a unique story that sets him apart in the food industry. Starting from humble beginnings, working in his family’s gas stations as a child, Kang’s journey to creating one of the fastest-growing better-for-you snack foods in America is truly inspiring. His dedication and passion for the food industry have propelled Country Archer to new heights.
Visiting the 72,000-square-foot factory in San Bernardino where Country Archer makes its jerky was a remarkable experience. Witnessing firsthand the manufacturing process and the dedication of the team behind the scenes gave a deeper insight into the brand’s commitment to quality and excellence. The attention to detail and care put into each product is evident in the final result.
In today’s competitive market, distributors face challenges from all sides. The rise of Walmart’s private labels and the growing influence of specialty brands are shaping consumer preferences and creating new hurdles to overcome. Country Archer has managed to navigate these challenges successfully, carving out a space for itself as a leader in the industry.
As part of the celebration of his 30th anniversary with Brooklyn Brewery, Garrett Oliver has launched “Brewing For Impact,” a global collaboration showcasing fonio, an ancient West African grain. This innovative partnership highlights the power of collaboration and the importance of sustainability in the food and beverage industry. It’s a testament to the creativity and forward-thinking approach that drives success in today’s market.
The story of Country Archer and its founder, Eugene Kang, is a testament to the power of perseverance, innovation, and passion in the food industry. From humble beginnings to becoming a trailblazer in the better-for-you snack foods sector, Kang’s journey is an inspiration to aspiring entrepreneurs and established brands alike. As the industry continues to evolve, it is stories like these that remind us of the limitless possibilities when driven by a true passion for food and a commitment to excellence.
Leave a Reply