Flaviar, a pioneer known for bridging spirits enthusiasts with rare and exceptional alcoholic beverages, has recently expanded its offerings with an innovative subscription service dubbed “Champions of Bourbon.” Coinciding with Bourbon Heritage Month, this initiative represents a significant step for the company, granting both novices and connoisseurs alike the opportunity to explore award-winning bourbons delivered directly to their doorsteps. At a modest price of $49.99 per month, the service promises more than just a bottle; it guarantees a meticulously curated experience that celebrates the robustness of bourbon.
One of the standout features of the Champions of Bourbon subscription is Flaviar’s rigorous selection process. Every bottle that reaches subscribers is a testament to quality, with criteria that favor exceptional accolades: only bourbons that have achieved gold medals from noted competitions, such as the San Francisco World Spirits Competition, or a rating of 90 or above from recognized evaluation bodies, including Whiskey Advocate and Wine Enthusiast, make the cut. This stringent vetting process ensures that customers are not only receiving any bourbon but those that signify excellence in craftsmanship and flavor.
The inaugural offering in this exciting new service is none other than the Wilderness Trail Kentucky Wheated Bourbon, a Double Gold winner at the recent NY International Spirits Competition. This selection alone speaks volumes about the caliber of spirits Flaviar intends to provide, setting a high bar for future releases and reinforcing the service’s commitment to quality.
As bourbon continues to enjoy a renaissance in contemporary cocktail culture, it is effortless to see why Flaviar has chosen this moment to unveil its bourbon subscription. Classic cocktails like the Old Fashioned and Mint Julep have seen renewed interest, which, according to market analyses from Globe Newswire, has corresponded with robust growth predictions for the bourbon industry. As more consumers explore the multifaceted world of bourbon, subscriptions like Champions of Bourbon offer an accessible avenue to discover high-quality selections that may not be readily available at local retailers.
Subscribers to the Champions of Bourbon initiative are in for even more than just a monthly bottle delivery. They will automatically gain entry into Flaviar’s loyalty program, a diverse incentive scheme that allows members to accumulate points redeemable for various perks, such as free shipping, discounted offerings, and exclusive merchandise. In an effort to celebrate both the service launch and Bourbon Heritage Month, new subscribers joining in September will also have the chance to win a bespoke home bar stand, beautifully curated with crystal and copper barware—an addition sure to elevate any bourbon lover’s home setup.
A Vision for the Future
Grisa Soba, co-founder of Flaviar, has expressed enthusiasm about the new subscription service, indicating that it is an embodiment of their passion for bourbon. After a decade-long journey in the beverage industry, Soba emphasizes the need for an experience that is both “fresh and exciting.” Through the Champions of Bourbon service, Flaviar aims to not only provide bottles but also cultivate a rich experience, fostering a deeper appreciation for bourbon among its subscribers.
The launch of the Champions of Bourbon subscription is poised to transform how bourbon enthusiasts experience their favorite spirit. By prioritizing quality, offering variety, and integrating unique rewards, Flaviar has developed a subscription service that caters to a growing community of bourbon lovers. As bourbon maintains its cultural significance and expands into new innovative realms, services like this ensure that both newcomers and seasoned drinkers have the opportunity to discover, explore, and enjoy the world of bourbon in a new light. With Champions of Bourbon, Flaviar is not just delivering spirits; they are nurturing a lifestyle that celebrates craftsmanship, heritage, and the rich flavors of this American classic.
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