Amy Moring and Jeff Webster, childhood sweethearts turned entrepreneurs, embarked on a journey that led them from the humble beginnings of a small kitchen table in Dagenham, London, to founding a £6.5 million ($8.3 million) business. Their frustration with the lack of healthy condiment options on supermarket shelves inspired them to create a 100% Avocado Oil Mayonnaise, challenging the convention of highly-processed alternatives.
With a passion for ancestral eating and health food experimentation, Moring and Webster decided to launch their product under the name Hunter & Gather. In the initial stages, both founders juggled their day jobs while keeping overhead costs low and testing their product to learn and grow. Utilizing credit cards to kickstart their business, they later secured an investment from Mission Ventures and SFC Capital, setting the stage for the company’s future success.
As Hunter & Gather evolved, Moring took on the role of CEO, focusing on sales and marketing, while Webster assumed the position of COO, overseeing operations and finance. Their partnership flourished as they brought a balance of ideas and execution to the table, fueling the rapid growth of their business. From diversifying their product range to expanding revenue streams, the duo capitalized on their individual strengths to create a stable and fast-growing enterprise.
Hunter & Gather’s commitment to sustainability and innovation sets them apart in the health food industry. By using discarded avocados and environmentally-friendly packaging materials, the company addresses both product quality and environmental impact. With a focus on continuous improvement, they embrace a minimum viable product mentality, constantly refining recipes and packaging based on customer feedback. This dedication to quality and sustainability has garnered Hunter & Gather a loyal customer base and accelerated their growth both online and offline.
Despite facing challenges such as the impact of COVID-19, Hunter & Gather has continued to thrive by adapting to changing consumer trends and market demands. By forecasting and re-evaluating their business strategies regularly, the company remains agile and responsive in a dynamic industry. With a team of eighteen and plans for further expansion, Hunter & Gather shows no signs of slowing down.
As Hunter & Gather launches innovative products like the UK’s first electrolyte range, the founders remain focused on their mission to positively impact the lives of consumers. Celebrating each success while staying true to their vision, Moring and Webster aspire to reach millions with their products and exemplify the power of perseverance and passion in entrepreneurship.
Hunter & Gather’s remarkable growth from a kitchen experiment to a multi-million dollar enterprise is a testament to the founders’ dedication, innovation, and vision. By staying true to their values and embracing change, Moring and Webster have built a brand that resonates with consumers and leads the way in the health food industry.
Leave a Reply