Go Brewing is quickly emerging as a prominent brand in the thriving market for non-alcoholic craft beer. Since its inception less than three years ago, this Naperville-based brewery has drawn inspiration from industry leader Athletic Brewing Company. However, what sets Go Brewing apart is its unique advantage of being financially backed by co-founder Joe Chura, who sold two digital marketing companies for a staggering $165 million in 2018. This financial freedom allowed Chura to self-fund the brewery and hire an expert brewer right from the start, avoiding the need for contract brewing. With a commitment to quality, Go Brewing has already established a strong presence and garnered accolades for its products.
The success of Athletic Brewing Company, the first non-alcoholic brewery in the United States, has paved the way for the rising demand for non-alcoholic craft beer. Consumers are increasingly seeking alternative beverage options, and the market has responded with a variety of low and non-alcoholic options. According to a report from IWSR, low/no-alcohol volumes grew by 5% in 2023 in the world’s major markets and are now valued at $13 billion. Non-alcoholic beers and ciders account for 72% of this volume.
Go Brewing has quickly adapted to meet the evolving demands of its consumers. With its vibrant packaging and street art aesthetics, the brewery offers a diverse range of beers, including IPAs, pilsners, sours, and pale ales. The absence of alcohol allows Go Brewing’s products to enter almost every beverage market in America, providing a unique advantage over their alcoholic counterparts. This has contributed to robust online sales in their first year.
Go Brewing’s growth strategy revolves around expanding its distribution beyond its Midwest origins. Currently available in four states – Ohio, Illinois, Wisconsin, and Indiana – the brewery has plans to double this number by the end of the year. To accommodate the anticipated demand, Go Brewing is preparing to expand its production space by fivefold, adding new equipment. The data-driven approach of the company, analyzing buying patterns and industry-wide statistics, enables them to make informed decisions.
Despite being a relatively new player in the non-alcoholic craft beer market, Go Brewing has experienced significant growth. Within the first three days of 2024, the brewery sold more beer than the entire first quarter of 2023, with forecasts predicting a substantial increase in sales volume for 2024. While their volume may currently pale in comparison to the industry giant Athletic Brewing Company, Go Brewing’s impressive performance demonstrates the potential for another successful player in the market.
What sets Go Brewing apart is its unwavering commitment to brewing high-quality, great-tasting beers. Recognizing the importance of crafting exceptional products, Go Brewing has invested in hiring a professional brewer and developing its recipes in-house. Co-founder Joe Chura emphasizes the significance of meeting consumer expectations and delivering on their mission to create the best non-alcoholic craft beer in existence. The brand’s dedication to excellence and intelligent growth has positioned Go Brewing as a rising star in the industry.
Go Brewing, propelled by the vision and financial backing of Joe Chura, is making its mark in the non-alcoholic craft beer market. With its commitment to quality, diverse product offerings, and strategic expansion plans, the brewery is poised for further success. As the demand for non-alcoholic beverages continues to grow, Go Brewing is ideally positioned to capitalize on this trend and establish itself as a leading brand in the industry.
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