International Support Grows for ASTA’s Fight Against American Airlines

In an escalated move against American Airlines’ distribution strategy, ASTA has gathered support from various international groups. The World Travel Agents Associations Alliance (WTAAA), Association of Canadian Travel Agencies and Travel Advisors (ACTA), and Foro Latinoamericano de Turismo (FOLATUR) have all issued statements condemning American Airlines’ actions.

The primary concerns raised by ASTA revolve around American Airlines’ decision to remove certain fares from legacy distribution systems, making them exclusively available through New Distribution Capability (NDC) connections. Additionally, the airline’s requirement for travel agencies to achieve preferred status before customers’ bookings can earn loyalty points has sparked further outrage.

The controversial move by American Airlines to restrict loyalty point eligibility from numerous agency bookings has been met with strong opposition. ACTA president Wendy Paradis expressed that this restriction will inevitably put consumers at a disadvantage. This sentiment was echoed by ASTA President and CEO Zane Kerby, who emphasized the detrimental impact American’s actions could have on the global travel industry.

Industry Fragmentation

The WTAAA has warned that American Airlines’ strategy will lead to the fragmentation of distribution channels, increased costs, and reduced transparency for consumers. By limiting the accessibility of fares and loyalty points through traditional channels, American Airlines risks alienating travel agencies and hindering their ability to provide quality service to customers.

In response to American Airlines’ controversial distribution strategy, ASTA has launched a consumer-facing website to facilitate communication between advisors and legislators. The goal is to urge for a congressional investigation into American Airlines’ practices and ensure that the interests of both travel professionals and consumers are protected.

Overall, the international backlash against American Airlines highlights the significant concerns surrounding the airline’s distribution strategy. With crucial support from industry associations and travel agencies, ASTA continues to fight for transparency, fair competition, and consumer rights in the face of disruptive changes in the travel industry.