Sports Celebrities Making Moves in the Booze Business

Sports Celebrities Making Moves in the Booze Business

In a surprising twist, sports celebrities are making waves in the world of spirits and wines. With their competitive spirits and extensive networks, it seems like a natural progression for many of them to venture into the high-stakes world of alcohol. From Tequila to Bourbon, these athletes are proving that they can dominate off the field as well.

Soccer star Alex Morgan, best known for her role as the captain of the US National Team, has taken a shot at the alcohol industry with Volley Tequila Seltzer. With a focus on transparency and authenticity, Morgan’s brand offers a refreshing take on ready-to-drink cocktails. Made with 100% blue agave tequila and organic juices, Volley is setting a new standard for quality in the spirits world.

Basketball legends LeBron James, Draymond Green, and Anthony Davis have joined forces to invest in Lobos 1707 Tequila. Translated as “wolves” in Spanish, this tequila symbolizes the athletes’ fierce team spirit. Aged using a unique solera system, Lobos 1707 offers a smooth and complex profile that has been well-received globally.

Dwayne “The Rock” Johnson, known for his career in wrestling and entertainment, has made a significant impact on the spirits industry with Teremana Tequila. Produced in Jalisco, Mexico, Teremana is committed to sustainability and superior quality. With a clean taste and hints of citrus, this tequila is a powerhouse in the industry.

Golf champion Cristie Kerr has proven her excellence extends beyond the golf course with her Bordeaux and Burgundy-inspired wines under Kerr Cellars. With limited production and a focus on complexity and taste, Kerr’s wines have received acclaim from critics and wine enthusiasts alike.

Cincoro, launched by sports legends Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari, has set a new standard for excellence in the tequila world. With award-winning expressions and a reputation for quality, Cincoro is a game-changer in the spirits industry.

Racing icon Danica Patrick has transitioned from the track to the vineyard with Somnium wines. Meaning “dream” in Latin, Somnium is a testament to Patrick’s journey to turn her dreams into reality. With small-batch vintages and a focus on quality, Somnium has become a beloved name in the wine world.

NBA Hall of Famer Scottie Pippen has made a surprising move with the launch of Digits Bourbon. Named after his famously large hands, this bourbon offers a smooth and refined taste that sets it apart from the competition. With a blend of high-quality ingredients and a unique distillation process, Digits Bourbon is a slam dunk.

Sports celebrities may have started their careers on the field or court, but they are proving that their talents extend far beyond sports. With a focus on quality, authenticity, and sustainability, these athletes are making a significant impact on the spirits industry. As they continue to innovate and create new products, it’s clear that the world of sports and spirits is a match made in heaven.

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