Managing a top tourist destination is already a challenging task, but when you add in the threat of a volcanic eruption, the difficulty level increases significantly. The Blue Lagoon in Iceland, despite facing the constant threat of volcanic activity, has not only adapted to this challenge but is also moving forward with ambitious plans to enhance its flagship geothermal spa attraction and expand its hospitality offerings. Sigurdur Thorsteinsson, the head of business development, design, and construction at Blue Lagoon, expressed optimism about the future, stating that ongoing eruptions are now considered part of a “new normal” that the destination is prepared to handle.
Since late last year, the Blue Lagoon has faced several evacuations and temporary closures due to increased volcanic activity in the region. As a response to this looming threat, the attraction is currently constructing a protective wall mandated by the government to shield the site from potential lava flows. This wall will supplement existing safety measures, such as a network of gas meters to monitor air quality during eruptions and an evacuation system capable of accommodating up to 1,000 people in under an hour. Additionally, a new “welcome house” is being built to integrate the protective wall into the existing infrastructure, providing check-in and retail areas for visitors.
In addition to safety updates, the Blue Lagoon is also focused on improving the overall visitor experience. Changes to the attraction’s facilities include upgrades to the changing rooms, the installation of new showers and tech-enabled lockers operated by wristbands, as well as the addition of new features like saunas, steam caves, and massage waterfalls in the outdoor lagoon area. These enhancements are expected to be completed by the end of the year, providing guests with an elevated and more enjoyable spa experience. The Silica Hotel, part of the Blue Lagoon complex, is also set to undergo renovations to cater to the growing number of visitors.
While the Blue Lagoon continues to innovate and improve its offerings, the brand is also eyeing expansion into other Icelandic destinations. Recognizing the risks associated with its current location, the brand has already launched two projects outside of the main Blue Lagoon site: Highland Base and the Mountain Retreat. Highland Base, an adventure-focused concept situated in the central highlands of Iceland, offers accommodation and access to outdoor activities like hiking and skiing. The Mountain Retreat, set to open by 2027, will provide luxury accommodations and geothermal bathing experiences in the southern highlands of Iceland.
With plans underway for the Mountain Retreat and future projects like the Glacier Retreat, the Blue Lagoon is set to continue its growth and expansion in the coming years. These new properties will offer visitors unique experiences in different natural settings across Iceland, showcasing the brand’s commitment to providing accessible and enjoyable hospitality options for all guests. Thorsteinsson emphasized the importance of preserving these natural areas for everyone to enjoy, regardless of their budget or activity preferences. The Blue Lagoon’s ability to adapt to challenges while focusing on innovation and sustainability bodes well for its future success in the competitive tourism industry.
The Blue Lagoon’s ability to thrive in the face of volcanic activity and its ambitious plans for growth exemplify its resilience and commitment to providing exceptional experiences for visitors. As the brand continues to evolve and expand, it stands as a shining example of how adaptability and forward-thinking can lead to long-term success in the tourism sector.
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