The Brewers Association, a prominent American trade association representing small and independent craft brewers, made headlines recently with the announcement of the upcoming retirement of their CEO, Bob Pease, in early 2025. After a remarkable ten-year tenure, Pease will be stepping down, bringing an end to his remarkable 32-year career with the not-for-profit organization. The association’s board wasted no time and has already enlisted the services of an executive search firm, specializing in the not-for-profit sector, to identify Pease’s successor.
Pease disclosed in a telephone interview that discussions regarding his retirement had been initiated way back in 2019. However, the onset of the global pandemic in 2020 forced a delay in these discussions, only resurfacing in 2022. A target transition date of June 30, 2025, was established in late 2022, but Pease emphasized his flexibility to adjust his departure date earlier or later based on the board’s needs to ensure a seamless transition. He mentioned that the association has had only two CEOs, with Charlie Papazian preceding him and passing on the visionary mantle to Pease.
Pease acknowledged the challenges faced by the craft beer industry in recent years as reported by Forbes.com, but he remains optimistic about its future. He believes that his successor will have the opportunity to navigate these challenges and witness the resilience of the industry. Pease expressed confidence in the professional capabilities of the association’s staff, board, and committees, stating his belief that craft beer will emerge stronger under the leadership of his successor.
Throughout his tenure, Pease played a pivotal role in enhancing the Brewers Association’s influence in Washington, particularly in shaping tax and public policy to support the thousands of small brewers across the country. He highlighted the significance of the Independent Craft Brewer seal, introduced in 2017, in assisting consumers in distinguishing beers produced by small and independent brewers. Pease stressed the economic impact of these brewers on national, state, and local economies, underscoring the importance of supporting such establishments.
In a reflective tone, Pease reminisced about the association’s humble beginnings and its transformation into a robust organization with 50 full-time employees housed in a self-owned building in downtown Boulder, Colorado. He expressed pride in leaving the association in a strong financial position and on his own terms, attributing his success to the collective efforts of the team. Grateful for the experiences and opportunities during his tenure, Pease expressed his appreciation as he prepares to embark on a new chapter post-retirement.
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