The landscape of all-inclusive resorts has transformed significantly in recent years as a response to the shift in traveler preferences. No longer associated with bottom-shelf booze and mediocre dining options, the sector has undergone a significant upgrade towards more luxury offerings. The demand for all-inclusive resorts, especially in the wake of the pandemic, has surged as travelers seek stress-free and easy-to-plan vacations with a focus on wellness.
According to a report by JLL Research Hotels & Hospitality, the percentage of “upper upscale” and luxury resorts in the Dominican Republic has increased from 31% in 1990 to 47% in 2022. This trend is even more pronounced in Mexico, where more than half (55%) of all-inclusive resorts fall under the upper upscale and luxury categories. As a result, rates at these resorts have also seen a rapid increase, surpassing 2019 levels.
Major hotel chains like Marriott and Hilton have also recognized the growing demand for luxury all-inclusive experiences and have expanded their presence in this sector. Brands like DoubleTree, Westin, and The Luxury Collection now offer all-inclusive options catering to travelers looking for a more upscale vacation. These brands have enhanced the all-inclusive experience by providing grander suites and special resort privileges to elevate the guest experience.
To cater to the evolving needs of luxury travelers, all-inclusive resorts are offering personalized services like private butlers, exclusive amenities, and additional benefits. Guests can now opt for “Unique” rooms with upgraded features, personal butlers, and access to private beaches at resorts like Lopesan Costa Bávaro Resort Spa & Casino in the Dominican Republic. Club Med has introduced “Exclusive Collection Spaces” in select resorts, providing guests with additional benefits like private transfers, exclusive spaces, and in-suite continental breakfast.
Luxury all-inclusive resorts are also introducing high-end offerings to cater to discerning travelers with bigger budgets. Resorts like Sandals provide butler service for their highest levels of suites, offering services like unpacking belongings, making reservations, and serving drinks at the beach. The introduction of new room categories like overwater villas and exclusive suites further enhances the luxury experience for guests looking for a premium vacation.
To overcome the critique that all-inclusive vacationers don’t explore beyond the resort, some luxury properties are offering unique experiences and incentives. Resorts like Sandals Royal Curacao and Sandals Royal Bahamian provide guests with a $250 dining voucher to explore local restaurants and even offer a convertible Mini Cooper for transportation. This encourages guests to venture out and experience the local culture and cuisine, adding a new dimension to their vacation.
In addition to personalized services and destination experiences, luxury all-inclusive resorts are focusing on culinary and activity inclusions to differentiate themselves. Resorts like Rosewood Cape Kidnappers in New Zealand and Clayoquot Wilderness Lodge in British Columbia offer half-board dining options that include gourmet meals and beverages. Furthermore, guided activities such as wildlife-spotting trips and water adventures add value to the guest experience, making it more immersive and memorable.
The evolution of luxury all-inclusive resorts reflects a growing demand for upscale and personalized travel experiences. With major hotel brands expanding their presence and luxury resorts enhancing their offerings, travelers now have access to a wide range of high-end amenities and services. As the industry continues to evolve, luxury all-inclusive resorts are set to redefine the traditional concept of all-inclusive vacations and cater to a new generation of discerning travelers looking for elevated and exclusive experiences.
Leave a Reply