Emirates has recently been announced as the official global airline partner of the National Basketball Association (NBA). This partnership is set to bring exciting opportunities for both Emirates and the NBA. With basketball’s popularity continuing to grow around the world, this collaboration will undoubtedly strengthen the global presence of both brands.
A significant aspect of this partnership is the inclusion of the Emirates logo on the jerseys of all NBA referees. This bold move will be unveiled for the first time at the highly anticipated NBA All-Star Game on February 18th. The Emirates branding on the jerseys will undoubtedly catch the attention of fans worldwide and create a memorable visual for the event.
In addition to the referee jerseys, another exciting development in this partnership is the rebranding of the NBA’s in-season tournament. Previously known as a generic tournament, it will now be called the Emirates NBA Cup. This new name, accompanied by the prestigious Emirates branding, will elevate the tournament’s status and generate buzz among basketball fans.
To further showcase their partnership, Emirates branding will be prominently displayed on virtual in-arena signage during NBA games. This means that viewers watching games on television will see the Emirates logo integrated seamlessly into the game experience. This strategic placement will enhance brand visibility and create a lasting impression on fans.
One of the most significant advantages of this partnership is the national television exposure Emirates will receive. Starting with the NBA All-Star Game, Emirates branding will be featured on top of the backboard during nationally televised games. This prime location ensures that Emirates will capture the attention of millions of viewers, further solidifying their position as a global brand.
The Emirates Group Chairman and CEO, Sheikh Ahmed bin Saeed Al Maktoum, expressed his excitement about collaborating with one of the most prestigious professional leagues globally. Emirates is no stranger to high-profile partnerships, having established a strong presence in the sports industry through sponsorships in football, rugby, and tennis. This collaboration with the NBA further adds to Emirates’ impressive portfolio and reaffirms their commitment to sports marketing.
The partnership between Emirates and the NBA is set to make waves in the sports world. The inclusion of the Emirates logo on NBA referee jerseys, the rebranding of the in-season tournament, and the extensive television exposure all contribute to the heightened global recognition of the Emirates brand. As basketball’s popularity continues to soar, this collaboration positions Emirates as a key supporter of the sport and offers exciting opportunities for both parties involved.
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