Eric Birnbaum, the founder of Dreamscape Companies, expressed his excitement about the ongoing $350 million renovation project at the Rio Hotel & Casino in Las Vegas. Dreamscape took over the operations of the property in 2019 and has been working on transforming it into a unique and captivating destination. In a recent interview, Birnbaum shared some valuable insights into the vision behind the renovation and the key elements that make the Rio a special place.
When Dreamscape acquired the Rio in 2019, Birnbaum was drawn to the property’s unique features, such as its spacious rooms and extensive convention facilities. The large suites and the vast convention space set the Rio apart from other properties in Las Vegas and presented an opportunity for Dreamscape to create something truly exceptional. With the hotel sitting on 90 acres of land, the location of the Rio also added to its appeal for both transient and local customers.
Birnbaum noted that Las Vegas has evolved beyond being just a gaming town to become a hub for entertainment, dining, and sports. The city’s growth and diversification have made it an attractive place to live, with people from all over the country moving to Las Vegas for various reasons. The changing landscape of the city has provided a favorable environment for the renovation of the Rio and has contributed to its potential success.
The Art of Storytelling
One of the key elements of the renovation at the Rio is the focus on creating a cohesive and immersive experience for guests. From the moment guests arrive at the hotel to the time they leave, every aspect of their stay is carefully curated to tell a story. Dreamscape aims to provide guests with an authentic and soulful experience that is not only visually appealing but also deeply meaningful.
Birnbaum emphasized the importance of authenticity in every aspect of the renovation. From the newly opened food hall to the renovated guest rooms and the pool deck, every space at the Rio has been designed to evoke a sense of genuineness. The goal is to create an environment that feels organic and inviting, rather than commercial and institutional.
Despite the renovations and updates, Dreamscape is mindful of the Rio’s storied past and its successful partnerships, such as the one with magicians Penn & Teller. The goal is to build on the property’s legacy and maintain the elements that have made it a beloved destination for guests over the years. By refining and re-energizing existing features, Dreamscape hopes to appeal to both new and returning guests.
As the renovation project unfolds, Dreamscape is focused on enhancing every aspect of the guest experience. From visual aesthetics to interactions with staff and overall hospitality, the goal is to create a memorable and enjoyable stay for all guests. The concept of “accessible luxury” drives the vision for the Rio, ensuring that guests feel they are receiving exceptional value for their experience.
The Rio Hotel & Casino in Las Vegas is undergoing a transformative renovation that aims to elevate the property to new heights. With a focus on authenticity, storytelling, and guest experience, Dreamscape Companies is poised to revitalize the Rio and create a one-of-a-kind destination in the heart of Las Vegas.
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