Travelers are embracing the concept of destination “dupes” in what has been deemed the summer of travel swaps. This trend has gained momentum as individuals seek out alternatives to overcrowded and expensive tourist hotspots. With the surge in post-pandemic travel exacerbating the issue of popular destinations becoming even more crowded and costly, travelers are looking for new and unique experiences that offer similar benefits without the drawbacks.
The rise of dupes has become a travel buzzword, with 74% of guests opting for alternative destinations this summer, according to Intrepid Travel. The Americas president at Intrepid Travel, Matt Berna, noted that economic pressures have influenced Americans to choose less-traveled destinations over traditional tourist hotspots. Similarly, Renee Stanton-Defaria, the director of sales at Goway Travel, highlighted the growing demand for dupes, emphasizing the need for seasoned travelers to explore new and creative options.
European Dupes
Europe, particularly the Mediterranean region, has seen a surge in destination duplication. With soaring temperatures and escalating hotel rates in countries like Greece, travelers are turning to alternative locations in South America. Intrepid Travel reported a 25% drop in demand for European destinations due to favorable exchange rates and overall affordability in South America. One such dupe is Lake Atitlan in Guatemala, dubbed “The Lake Como of Latin America” for its scenic beauty and lower cost compared to its Italian counterpart.
Travel advisors are encouraging clients to consider lesser-known parts of Europe to avoid the summer crowds and sweltering heat. Northwest Tuscany in Italy offers a mountainous terrain with cooler temperatures and charming villages, making it an enticing alternative to the popular tourist hubs. Malta, with its blend of Arabic, Italian, and Spanish influences, provides a compact and culturally immersive experience for travelers looking to explore a unique Mediterranean destination.
For urban travelers, city dupes offer an opportunity to discover hidden gems in popular European destinations. Madrid is proposed as an alternative to Barcelona, with a distinct cultural flair and vibrant ambiance. Antwerp, Belgium, is suggested over Amsterdam for its artistic vibe and historical significance. Glasgow, Scotland, is recommended as an authentic and charming city with a unique underdog edge compared to the more touristy Edinburgh.
The trend of destination “dupes” reflects a growing desire among travelers to explore new and unconventional locations that offer similar experiences to traditional tourist hotspots. By seeking out alternative destinations, travelers can avoid overcrowding, high prices, and summertime crowds, while discovering hidden gems and cultural treasures in lesser-known parts of the world. Embracing the concept of dupes opens up a world of possibilities for those seeking a unique and memorable travel experience.
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