Former Shark Tank entrepreneur Zack Schreier, known for his success with Quevos, has now ventured into the realm of coffee creamers with a unique twist. Lifestacks, his latest venture, aims to revolutionize the coffee creamer market by incorporating functional ingredients that support mental health and metabolism.
Schreier’s decision to enter the coffee creamer space was driven by a desire to provide daily energy support in a convenient and beneficial form. With Lifestacks, he aims to offer customers a ritualistic experience that enhances cognitive performance and overall health. By leveraging the growing popularity of functional additives in coffee, Schreier is tapping into a market that is ripe for innovation and growth.
The coffee creamer market in the U.S. was estimated at $26 billion in 2023, with a projected CAGR of 3.82% through 2029. This growth trend is mirrored in the brain supplement industry, which is expected to surpass $11.4 billion by 2031. Traditional grocery brands are increasingly focused on mental health, with many introducing functional products to address consumer demand. Joining established players like Laird Superfood and Vital Proteins, Lifestacks aims to carve out a niche with its unique blend of ingredients.
Drawing from his experience with Quevos, Schreier emphasizes the importance of a clear path to profitability and scalability when launching a new venture. Pricing products appropriately and focusing on specific channels are key factors that can determine the success of a business. By avoiding the pitfalls of overextending and diversifying too quickly, entrepreneurs can streamline their operations and better serve their target audience.
Lifestacks currently offers three flavors – vanilla, chocolate, and hazelnut – all sweetened with stevia leaf extract. The products are available for purchase on the company’s direct-to-consumer website and Amazon, providing customers with easy access to these innovative coffee enhancers. By prioritizing quality and taste, Lifestacks seeks to differentiate itself in a crowded market and attract discerning consumers looking for functional and delicious options.
Lifestacks represents a bold new direction for Zack Schreier, as he continues to push the boundaries of conventional food and beverage products. By infusing coffee creamer with brain-boosting nutrients and natural ingredients, he is not only meeting the demands of a health-conscious consumer base but also setting a new standard for functional beverages. As the company grows and expands its offerings, it will be interesting to see how Lifestacks shapes the future of the coffee creamer industry.
Leave a Reply