In recent years, Mezcal, tequila’s more complex and artisanal cousin, has experienced a meteoric rise in popularity. Once a rare and elusive spirit, Mezcal can now be found on the shelves of some of the world’s most prestigious bars and in the collections of spirits enthusiasts everywhere. This surge in demand has turned Mezcal into a highly coveted commodity, sparking what can only be described as a gold rush for Mexico’s oldest distilled spirit. Originally documented in 1608, Mezcal has long been a staple of local taverns in Oaxaca, Mexico, the state responsible for over 90% of its production. However, the recent global cocktail renaissance has brought this once-obscure spirit into the spotlight, thanks to its unique fruity, earthy, and smoky flavors.
The Impact of Mezcal’s Rise
According to a recent report from NielsenIQ, while U.S. tequila sales doubled between February 2020 and February 2023, Mezcal sales experienced a staggering 143% increase, reaching 59.5 million. Additionally, the Distilled Spirits Council of the U.S. has predicted that agave-based spirits could soon surpass vodka as the top-selling spirit nationwide. While this may seem like a dream come true for Mezcal lovers, any significant spike in the popularity of an alcohol product can lead to challenges. Just look at the seltzer craze from a few years ago, which flooded the market with countless new brands, creating confusion for consumers and collectors alike.
The Best Mezcals of 2024
Amidst this Mezcal frenzy, the San Francisco World Spirits Competition recently announced its finalists for the best Mezcals of 2024. This prestigious event, often referred to as the “Oscars of the Spirit World,” blind-tasted over 5,000 products in various categories, showcasing the best of the best. Among the standout Mezcals were:
– Chagual Jabali Mezcal: Crafted from the rare Jabali agave, this Mezcal boasts a smoky earthiness and tropical fruit notes, earning it a double gold medal. With an alcohol content of 45% and a price tag of $199, this limited-release Mezcal is a true gem.
– Mala Mia Mezcal Tepeztate: This black-owned brand has captured attention with its Tepeztate agave-based Mezcal. Known for its intense herbal profile, this floral Mezcal is bound to become an industry favorite. Bottled at 45% alcohol, it retails for $130.
– Mezcal Vago Ensamble en Barro: Priding itself on producing distinct batches, this small-batch Mezcal is akin to fine wine in its complexity. Crafted in clay pot distillation in Oaxaca, this Mezcal has garnered multiple awards and offers a unique drinking experience. Bottled at 50.5% alcohol, it costs $70.
– Fidencio Mezcal Clásico: Following traditional methods, this organic and biodynamic Mezcal offers a clean finish with complex flavors and a hint of saltiness. Roasted in a stone-lined pit and ground on a horse-powered mill, this Mezcal is a true testament to its roots. With an alcohol content of 47.8% and a price of $42, it is a great value for the quality it provides.
– Perro Verde Mezcal Tobasiche: A relative newcomer to the scene, this Tobasiche agave-based Mezcal has already made a splash in the competition circuit, earning a double gold in its first outing. With notes of smoke, earth, and fruit, this premium spirit is bottled at 42% alcohol and retails for $350.
As Mezcal continues to captivate the spirits world, it is crucial for consumers to navigate the crowded market with caution. Seeking out top-rated Mezcals from reputable competitions like the San Francisco World Spirits Competition can help enthusiasts discover hidden gems and avoid the pitfalls of subpar offerings. With its rich history, distinctive flavors, and artisanal craftsmanship, Mezcal is more than just a trend – it is a spirit worth savoring and celebrating for years to come.
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