Timbers Co. may not be the largest entity in the real estate and hospitality industry, but its strategic positioning in prime luxury destinations like Vail, Colorado, and Kauai, Hawaii, sets it apart in attracting affluent travelers. The company’s focus on residential-style rentals adds a unique touch to its offerings, making it an appealing option for high-net-worth individuals seeking exclusive accommodations.
Originally established as Timbers Resorts in 1999, the company rebranded as Timbers Co. in 2021, reflecting its growth and expansion in the market. Specializing in the development and management of resorts and vacation homes, Timbers offers both whole and fractional ownership options for its properties. The company’s portfolio includes a range of high-end resorts and residences, such as the Sebastian Vail, Timbers Kauai Ocean Club & Residences, and Casali di Casole estate in Italy.
With an average cost of $2,500 to $3,000 per square foot for its accommodations, Timbers targets a high-net-worth demographic looking for luxury experiences. Rental rates for properties like the Timbers Kauai can start at nearly $2,000 per night, emphasizing the premium nature of the company’s offerings. This exclusivity and high-end appeal make Timbers properties a natural fit for luxury travel advisors and their discerning clientele.
The launch of the Andiamo booking platform and Andiamo Elite travel advisor program signals Timbers’ commitment to enhancing its relationship with the travel agency industry. Through Andiamo Elite, travel advisors can access exclusive benefits such as an additional 2% commission on top of the base rate, timely support from the Andiamo team, and the ability to customize perks for clients. This program aims to strengthen advisor relationships and incentivize them to promote Timbers properties to their customers.
Luxury travel advisors who attended Timbers’ presentation expressed enthusiasm about incorporating the company’s properties into their clients’ travel plans. The promise of professional services combined with ultra-luxe accommodations resonated well with advisors like Jen Tenzer and Renee Lladoc, who valued the peace of mind that comes with partnering with a reputable brand. The emphasis on service quality and support in case of emergencies was particularly appreciated by advisors, showcasing Timbers’ dedication to providing a reliable and vetted product.
As the luxury travel market continues to evolve, Timbers Co. stands out for its commitment to delivering exceptional experiences for affluent travelers. Through innovative programs like Andiamo Elite and a focus on personalized service, the company is well-positioned to thrive in the competitive landscape of luxury hospitality. By prioritizing quality over quantity and forming strong partnerships with travel advisors, Timbers Co. is poised to become a leading player in the world of luxury travel.
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