When actor Matthew Lillard and screenwriter Justin Ware introduced Find Familiar Spirits to the market, it was a unique concept that catered to the RPG community of Dungeons and Dragons and other tabletop games. The premium spirits brand gained attention with its initial releases, priced at $149 per bottle, and the collaboration with Critical Role for their limited edition super-premium bourbon, Sandkheg’s Hide, is expected to create a sales frenzy for the company.
Background of Find Familiar Spirits
Find Familiar Spirits stands out by creating products that resonate with the fantasy worlds that gamers often immerse themselves in. Each release comes with an elaborate backstory, adding to the overall experience for customers. The company’s collaboration with Critical Role aligns perfectly with their mission to serve communities and cultures that are often overlooked by mainstream brands.
Critical Role, a multi-platform entertainment phenomenon, has a dedicated fan base that engages with a variety of content related to the fantasy world of Exandria. With millions of subscribers and followers across different platforms, Critical Role has established itself as a leading voice in the RPG community. The partnership with Find Familiar Spirits allows the brand to tap into the intimacy and storytelling that fans of Critical Role are passionate about.
Sandkheg’s Hide, priced at $99.95, is a special bourbon release that takes inspiration from the Critical Role universe. The whiskey comes in a unique dark green bottle with exclusive bottle artwork and a distressed label, mimicking the aesthetic of the game. Master blender Ale Ochoa crafted the bourbon to have a spicy flavor that fans can appreciate. Additionally, each bottle comes with an exclusive coin medallion and a 44-page journal/short novella that tells the story of the spirit, adding a layer of depth to the product.
Brand Philosophy and Future Plans
According to Lillard, Find Familiar Spirits aims to be the “Lamborghini of Geek whiskey and spirits,” emphasizing the brand’s commitment to quality and authenticity. The company carefully selects its collaborations and projects to ensure that they resonate with the gaming community and remain true to their core values. Despite interest from various sources, Find Familiar Spirits remains focused on delivering unique and meaningful products to its fans.
In addition to Sandkheg’s Hide, Find Familiar Spirits has exciting plans for the future, including a tequila release in the fall and two new Quest’s End Whiskeys, Warlock and Dragon, set to be released in the coming months. Sales of Sandkheg’s Hide will be available for a limited three-week window, starting from May 2 to May 23, on the company’s website, distributor Seelbach’s, and the exclusive site SandkhegsHide.com. Subscribers to Find Familiar Spirits newsletter will have early access to pre-sale starting April 30.
The collaboration between Find Familiar Spirits and Critical Role exemplifies the power of storytelling and community engagement in the world of spirits and gaming. By staying true to their roots and focusing on quality over quantity, both brands have created a unique offering that resonates with fans and fosters a sense of connection and belonging within the RPG community.
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