In a surprising turn of events, Seth Rogen’s cannabis company, Houseplant, has evolved into a flourishing lifestyle brand over the past five years. Initially focusing on cannabis-related home goods and a carefully selected range of strains, Houseplant’s success has surpassed expectations. While Rogen’s fame certainly played a role in propelling the brand forward, the true secret to Houseplant’s triumph lies in its exceptional products. The co-founders, Seth Rogen, screenwriter Evan Goldberg, and businessman Michael Mohr, meticulously analyzed numerous cannabis strains before settling on three exceptional choices: Diablo Wind, Pink Moon, and Pancake Ice. The unwavering support from their loyal consumers has allowed Houseplant to appeal to both smokers and non-smokers, expanding their reach beyond the stereotypical cannabis audience.
Always on the lookout for fresh opportunities, Houseplant has recently expanded its offerings into the food and beverage industry with Houseplant Coffee. Teaming up with Cometeer, the maker of the world’s first frozen coffee capsule, Houseplant has embraced the perfect blend of coffee and cannabis. According to Goldberg, “coffee and cannabis are the perfect pair.” They both contribute to a productive and balanced routine – cannabis enhancing creativity and tranquility, while coffee provides the necessary energy and focus. The joint venture resulted in an exclusive collection of roasts inspired by the founders’ shared love for coffee and its significance as a daily ritual. The Ethiopian medium roast, named ‘Bean There Done That,’ presents a delightful fusion of peach, sweet tea, and orange notes. On the other hand, the Mexican dark roast, ‘Get Roasted,’ offers a bold combination of dark chocolate, cashew, and baking spice flavors. With Houseplant Coffee, brewing a barista-worthy cup of coffee takes mere seconds – just melt the capsule in hot or cold water for a quick and exceptional coffee experience.
When it comes to brand collaborations, Houseplant’s co-founders are extremely meticulous. Mohr emphasizes the importance of saying no to collaborations that don’t align with their high standards. Quality and execution are vital for success, so they patiently wait for the ideal partners and projects that can meet their expectations. Rogen and Goldberg, in particular, exemplify this philosophy through their extensive contributions to contemporary cannabis culture. Their achievements in film, television, philanthropy, and business showcase the possibility of maintaining a productive and healthy relationship with cannabis. This selective approach ensures that Houseplant delivers top-quality products that resonate with their devoted consumer base.
The cannabis consumer base represents a vast and continuously expanding audience that has been largely ignored for a significant period. Although coffee was not Houseplant’s initial focus, it made perfect sense to invest in this habit that complements the wake-and-bake routine. As a lifestyle brand, Houseplant’s extension into the coffee industry aligns seamlessly with its overall mission. Seth Rogen emphasizes the staying power of cannabis, confidently stating that “Weed is here to stay.” With this unwavering belief, Houseplant continues to explore new avenues, developing innovative products that resonate with both cannabis enthusiasts and those outside the traditional cannabis community.
Houseplant’s journey from a “controversial” cannabis company to a thriving lifestyle brand is a testament to the careful curation of exceptional products and strategic brand extensions. Seth Rogen, Evan Goldberg, and Michael Mohr’s unwavering dedication to providing top-quality goods has fostered an ever-growing and loyal consumer base. Houseplant’s expansion into the world of coffee exemplifies the brand’s commitment to enhancing daily rituals and creating unique experiences for individuals. With a selective approach to collaborations and an eye for untapped markets, Houseplant is poised to continue its remarkable success in the cannabis industry and beyond.
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