United Airlines has taken a bold step in the world of advertising by launching Kinective Media, an innovative platform that leverages the vast amount of customer data the airline possesses. This new advertising initiative allows companies to customize and target their advertisements to United Airlines customers through a variety of platforms such as the airline’s app, website, in-flight entertainment screens, lounges, and airports.
One of the key features of Kinective is the anonymized customer demographic information that is provided to brands. This information includes the customer’s city of residence, flight details, and age group, while excluding sensitive information such as race, ethnic origin, disabilities, biometric data, and personal health information. United Airlines assures that Kinective does not disclose personally identifiable information, thus maintaining the privacy of its customers.
Kinective has already partnered with notable brands such as Norwegian Cruise Line, IHG, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, and advertising agency giant Dentsu. This collaboration highlights the potential of Kinective to revolutionize the way brands connect with customers in a personalized and effective manner.
United Airlines aims to position Kinective as a service that enhances the overall travel experience for its passengers. By providing personalized advertising solutions based on customer data, Kinective adds value to the travel journey and offers relevant content to customers during their interactions with the airline.
The advertising proposition offered by Kinective is backed by the impressive reach of United Airlines. With nearly 100,000 seatback screens in its fleet, each capable of providing 3.5 hours of advertising exposure per flight, United offers advertisers a unique opportunity to connect with a captive audience. Additionally, the United app records nearly 100 million user sessions per month, further expanding the reach of Kinective’s targeted advertisements.
For customers who may feel uneasy about personalized advertising, United Airlines provides an option to opt out of receiving targeted Kinective advertisements. This transparency and flexibility demonstrate the airline’s commitment to respecting customer preferences and ensuring data privacy in its advertising endeavors.
United Airlines’ introduction of Kinective Media represents a significant advancement in the realm of targeted advertising. By harnessing the power of customer data in a responsible and privacy-conscious manner, United has created a platform that benefits both advertisers and passengers. As the advertising landscape continues to evolve, Kinective sets a new standard for personalized and relevant marketing in the travel industry.
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