Montage International, a top luxury hospitality group, is embarking on an extensive expansion plan with several projects in the pipeline for both its Montage Hotels & Resorts and Pendry Hotels & Resorts brands. The company recently unveiled the Pendry Washington DC — The Wharf and the Pendry Newport Beach in California, setting the stage for further growth in 2022 and 2023. In a conversation with Jason Herthel, the president and COO of Montage International, the key differentiators between the Montage and Pendry concepts were discussed. Montage is known for its traditional, ultra-luxury five-star hotels, catering to a specific clientele seeking an exclusive experience. On the other hand, Pendry is designed to be more flexible, suited for conversions rather than ground-up developments, expanding its presence in various markets.
The highly anticipated opening of the Pendry Natirar in Somerset County, New Jersey, is scheduled for late spring. Located less than an hour away from New York City, this project aims to redefine luxury resort destinations in the region. The property, housed in a century-old mansion, will offer 68 guestrooms, 24 residences, a destination restaurant, a working farm, and a ballroom, transforming it into a full-fledged resort experience. Additionally, Montage International is venturing into the Caribbean with projects like Montage Cay in the Bahamas’ Abaco Islands and a Pendry Barbados. The Barbados luxury resort marks a significant addition to the market, introducing a modern design approach compared to traditional Caribbean properties. With 70-80 rooms, 46 residences, a marina, and a destination spa, the development aims to set a new standard for luxury in the region. In contrast, Montage Cay in the Bahamas offers an exclusive island retreat with a focus on privacy, intimacy, and top-tier amenities like a destination spa, watersports, fishing, yachting, and upscale dining options.
Montage International’s strategic focus on expansion includes ventures into emerging markets and iconic destinations worldwide. By diversifying its portfolio with both Montage and Pendry properties, the company aims to cater to a wide range of guests seeking distinct luxury experiences. The growth trajectory of Montage International reflects a commitment to innovation, elevated hospitality standards, and a deep understanding of evolving consumer preferences in the luxury segment. As the hospitality industry continues to evolve, Montage International stands out for its vision, creativity, and dedication to excellence in both service and design.
Montage International’s expansion strategy represents a bold step forward in the realm of luxury hospitality. By combining the timeless elegance of Montage Hotels & Resorts with the contemporary vibe of Pendry Hotels & Resorts, the company has positioned itself as a trailblazer in the industry. With new openings, innovative projects, and a focus on unrivaled guest experiences, Montage International is setting a new standard for luxury hospitality around the globe. As the brand continues to grow and evolve, we can expect to see even more exciting developments that redefine the future of luxury travel and accommodation.
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