Arabian Travel Market 2026 moved again as Dubai show shifts to September | News
Arabian Travel Market 2026 has been rescheduled again, with organisers confirming the event will now take place from 14–17 September 2026 at Dubai World Trade Centre.
The latest move shifts the event from its previously announced 17–20 August 2026 dates, which had already replaced the original 4–7 May 2026 schedule.
In a message to registered attendees, the Arabian Travel Market team said: “Arabian Travel Market and ATM Travel Tech 2026, previously rescheduled to 17–20 August 2026, have now been rescheduled to 14–17 September 2026. The events will continue to take place at Dubai World Trade Centre.”
Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “We have been listening and working closely with our exhibitors, partners and stakeholders from across the global travel industry, and the decision to move Arabian Travel Market 2026 to 14–17 September reflects that ongoing dialogue and collaboration.
“Our priority is always to ensure that ATM delivers the strongest possible platform for business, networking and partnership opportunities for the international travel community. Following industry feedback, we are pleased that these new dates will allow exhibitors, buyers and visitors from around the world to maximise their participation and engagement at the event.
“We would like to thank our strategic partners, including Dubai World Trade Centre, the Dubai Department of Economy and Tourism, IHG and Al Rais Travel, for their continued collaboration and support in making these revised dates possible. Together, we remain committed to delivering a world-class event that supports the continued growth and evolution of the global travel and tourism industry.”
Organisers confirmed that existing tickets and registrations will remain valid for the new September dates, adding that all sessions, exhibitors and activities across ATM and ATM Travel Tech will be available as originally planned.
The official Arabian Travel Market website has also been updated to show the new 14–17 September 2026 dates at Dubai World Trade Centre.
The further change comes after RX confirmed in March that ATM 2026 would move from May to August, citing the need to prioritise the safety and wellbeing of customers, partners and colleagues, while giving exhibitors and visitors additional flexibility for planning.
The shift places one of the Middle East’s most important travel trade events into the early autumn calendar, a period that traditionally marks the start of a renewed business cycle across the Gulf following the summer travel season.
For exhibitors, tourism boards, airlines, hotel groups and technology suppliers, the new timing gives the industry a longer runway to rework logistics, meetings, hosted buyer programmes and campaign activity around the show.
ATM remains one of the region’s flagship travel trade platforms, bringing together destinations, hospitality groups, aviation leaders, travel technology companies and senior buyers from across the global tourism economy.
ATM 2026 will continue to be held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology”, exploring the trends, technologies and innovations shaping the future of global travel. The event will spotlight ATM Travel Tech, the dedicated co-located show focused on the rapidly evolving travel technology sector, alongside the Tech & Innovation Zone, an immersive hub showcasing the latest developments in AI, immersive experiences, smart mobility, fintech, robotics and sustainable travel solutions.
The extensive ATM conference programme, which includes the Global Stage, Future Stage, located within the Tech & Innovation Zone, and Experience Hub, will bring together key tourism leaders and experts to examine the evolving challenges and opportunities shaping international tourism, with dedicated sessions exploring destination resilience, traveller experience, aviation innovation, digital transformation and sustainable long-term growth strategies.
The programme will include leading global research organisations, strategists and technology specialists to deliver data-driven insight into the future of travel. Confirmed contributors on the Global Stage include Tourism Economics, an Oxford Economics company, delivering the session “ATM Annual Trends Report: Middle East Momentum & Market Shifts”.
The company will be joined by Euromonitor’s Stephen Dutton, who will lead a session titled “The State of Travel: Inflation, Polycrisis & the New Travel Reality.”
The Future Stage, located within the Tech & Innovation Zone, will be hosted by BBC’s Nick Kwek, Travel and Tech Broadcaster and feature sessions led by research partners including Dragon Trail, where Sienna Parulis-Cook, Director of Marketing & Communications, will present “Welcoming Back the Chinese Tourism Market: Insights for the Middle East” and Videc, which will discuss “Money Talks: Growth, M&A and consolidation in Global Travel”, outlining the insights, data and strategies for investment and growth in travel technology.
The Experience Hub will welcome Rana Nawas, Corporate Strategist & Podcast Host, who will deliver a workshop titled “The Modern Leader and Future of Workforce.” The programme will also feature several sessions, including a high-level, buyer-focused event by ICCA titled “Beyond Borders: The Middle East’s Collaborative Vision for a Global Business Events Future”, alongside further peer-to-peer conversations and round table discussions.
ATM 2026 is expected to welcome thousands of travel professionals and exhibitors from around the world following the confirmation of the revised September dates, highlighting Dubai’s role as a global platform for tourism industry dialogue, collaboration and innovation.
