Blue Mint Thai Franchising Heats up With Three Letters of Intent for a Possible Ten Franchises in the Greater Austin Metro Area and Frisco, Texas
Dallas / Fort Worth, TX (Restaurant News Release) In addition to three signed LOIs, Blue Mint Thai has received franchise and development inquiries from other Texas cities including Weatherford, Fort Worth, Grand Prairie, and Dallas, as well as interest from national markets such as Florida, Kansas City, St. Louis and Charleston. The momentum reflects growing recognition of Blue Mint Thai as a premium franchise opportunity in an under-franchised category with meaningful white-space potential.
Built on more than 18 years of brand history, Blue Mint Thai has earned a strong reputation for authentic Thai and Asian cuisine, loyal customer demand, and operational discipline. The brand was recently voted #1 Asian Restaurant in South DFW for the fifth consecutive year and was also named Best Lunch Spot in South DFW in 2026. Its culinary foundation is rooted in three generations of authentic recipes from the Sarabhayavanija Thai family from Bangkok, Thailand, combined with a scalable QSR / fast-casual model designed for strong execution, low overhead, and disciplined prime costs. The Blue Mint Thai has increased brand-wide sales significantly since his acquisition in 2023. From the original single, full-service Blue Mint Thai location’s sales of $821,000 in 2022, the Blue Mint Thai team has surpassed $1.48 Million in revenue in 2025 with 3 operating locations and their flagship location in the heart of the Arlington Entertainment District expected to open in late 2026.
Blue Mint Thai is led by CEO and Owner Mike Wilson, a 20-year U.S. Air Force Veteran, former Security Forces Commander, retired law-enforcement detective, and Executive Pastor. Since acquiring the brand and leading its transformation, Wilson has focused on preserving the quality and authenticity of the food while building the systems, culture, and growth infrastructure necessary for strategic franchise expansion.
“Our long-term vision is to become the #1 recognized national Thai restaurant QSR brand,” said Mike Wilson, CEO and Owner of Blue Mint Thai. “We believe the path forward looks similar to what Chipotle, Cava, and Raising Cane’s have accomplished in their categories, but with handmade, high-quality, authentic, and award-winning cuisine built from three generations of recipes straight from Bangkok. We are committed to doing this with the right partners, the right pace, and the right foundation so our values stay intact and our food remains exceptional.”
Blue Mint Thai emphasized that its strategy is intentionally selective. The company is not focused on growing as quickly as possible, but on growing the right way with aligned, seasoned restaurant operators and investors who will protect the integrity of the food, the culture, and the long-term brand. The company stated that Blue Mint Thai is selectively awarding franchise opportunities to aligned operators and investors, with a focus on slow, steady expansion built on strong fundamentals and brand stewardship.
“Blue Mint Thai is receiving early strategic partnership interest from international private equity, restaurant groups, and other established QSR brands that recognize the strength of what is being built,” said Alisa Dodenhoff, Vice President of Business Operations and Air Force Master Sergeant. “We believe that interest is being driven by a rare combination of authentic product, strong operational structure, market whitespace, and disciplined leadership. Our goal is to align with the right long-term partners who understand disciplined growth, operational excellence, and brand stewardship.” Several articles have been released highlighting Blue Mint Thai. American Veteran Franchises is predicting between 50-100 franchises over the next decade.
At the center of the brand is its core focus: To Serve and Elevate Others. Blue Mint Thai has remained deeply committed to community involvement and philanthropy in the communities where it has its roots, and the company intends to continue expanding its community outreach and charitable giving as the brand grows.
Blue Mint Thai also announced that a limited investment opportunity remains available for a small number of aligned investors in its flagship Arlington location. The Arlington project is expected to serve as a flagship training and growth platform for the brand, and additional details are available upon direct inquiry from qualified parties.
About Blue Mint Thai®
Founded in Texas in 2008, Blue Mint Thai & Asian Cuisine® is a faith-based, veteran-led restaurant brand built on more than 18 years of history, three generations of authentic Thai and Asian recipes, and a scalable fast-casual operating model. Guided by a mission to serve with excellence, grow with integrity, and “To Serve and Elevate Others.” Blue Mint Thai is positioned for statewide and national expansion through selective partnerships with aligned operators and investors.
To learn more about Blue Mint Thai, visit BlueMintRestaurant.com. To learn more about franchise opportunities, visit BlueMintThaiFranchising.com.
Media Contacts:
Alisa Dodenhoff, VP of Business Operations
alisa@bluemintthai.com
Mike Wilson, CEO and Owner
mike@bluemintthai.com
