Credit Cards Are the Airline’s Biggest Revenue Opportunity

Allegiant Air wants to grow its credit card and loyalty program as a way to increase non-ticket revenue, CEO Greg Anderson told Skift. 

“I think the biggest opportunity for us right now is on the co-brand remuneration side of the house — 5% of our revenue is from co-branded credit cards,” he told Skift at the CAPA Americas conference in Charleston last week. “Compare that to other players in the industry, the legacy carriers, they’re closer to 15%. I think Alaska, Southwest are above that 15%. We see a big opportunity for us to increase that percentage for Allegiant.”

Anderson said Allegiant was considering other areas to grow non-ticket revenue but added that the company would share more on those initiatives during an investor day later this year or early next year. 

“That’s probably t