From Dara to Ariane: Mapping Expedia’s 9-Year Transformation

Expedia is a fundamentally different company than the one Dara Khosrowshahi left behind when he departed for Uber in August 2017.

Three CEOs, a pandemic, billions in cost cuts, a complete tech stack rebuild, and a strategic reorientation toward B2B infrastructure have reshaped what was once a sprawling collection of competing consumer brands into something that increasingly resembles a travel platform company.

B2B now accounts for 38% of revenue and is growing three times faster than the consumer business. The company has made two big acquisitions this year: Tiqets closed in February and it announced a deal for CarTrawler on Wednesday. And the executive who built the B2B division, Ariane Gorin, is now running the whole company. And the other executive, Alfonso Paredes, has just become chief commercial officer in addition to his B2B duties.

The interactive timeline below traces every major inflection point in that nine-year journey, from the first lay