How Thailand Is Trying to Win Back Chinese Tourists

Thailand is betting that rebuilding the travel ecosystem, not just traveler confidence, will revive its biggest inbound market. Following Prime Minister Anutin Charnvirakul’s weeklong visit to China, the Tourism Authority of Thailand (TAT) on Sunday signed agreements spanning aviation, marketing, smart mobility, and tourism development with Chinese partners.

The agreements are a broad push to rebuild confidence among Chinese travelers and support what TAT called the “sustained development” of Thailand’s tourism market.

In Chengdu, during the Thailand–China Sichuan Investment and Economic Forum, TAT Governor Thapanee Kiatphaibool held one-on-one t