Irv’s Burgers Makes Green Valley Ranch Casino Debut

The iconic all-American burger stand continues Nevada growth with new location inside one of Las Vegas Valley’s premier resort destinations

Las Vegas, NV  (Restaurant News Release)  Irv’s Burgers is continuing its expansion across Southern Nevada with the opening of a new restaurant inside Green Valley Ranch Resort Casino & Spa in Henderson on July 9. The restaurant marks the brand’s third location in the Vegas area and brings the premier burger institution to one of the region’s leading resort destinations.

To celebrate the grand opening, Irv’s Burgers is rewarding early guests with special giveaways and exclusive offers. The first 100 people in line will receive a free Roadside Burger, while 25 lucky customers who sign up for Irv’s loyalty program will be randomly selected to win Free Burgers for a Year.*

Guests will also have the chance to win:

• Two Green Valley Ranch staycation packages, each including:
  • Complimentary two-night stay
  • $500 resort credit
  • Choice of a Hank’s Steakhouse, Blue Ribbon Sushi, spa or pool cabana experience
  • Green Valley Ranch merchandise and gift basket
• 200 tickets to see Grace Potter on July 10 at 8 p.m. at the Green Valley Ranch Backyard

Located at 2300 Paseo Verde Parkway, the new Irv’s Burgers will introduce guests of Green Valley Ranch to the brand’s signature menu rooted in more than 80 years of California burger culture. Known for serving straightforward, quality burgers with personality and character, Irv’s has become a beloved destination thanks to its rich history, hand-drawn doodles and the iconic “Just For You” spirit that has defined the brand for decades.

Guests can look forward to fan favorites, including Irv’s signature burgers, crispy fries, shakes and other classic offerings that have helped transform the concept from a historic Route 66 burger stand into a growing restaurant brand. The addition of Irv’s Burgers further expands Green Valley Ranch’s dining lineup and introduces a celebrated piece of Los Angeles culinary excellence to resort visitors and local residents alike.

“Every Irv’s location carries the responsibility of honoring a story that began nearly eight decades ago,” said Lawrence Longo, CEO of Irv’s Burgers. “As we grow, our goal is to introduce more people to Irv’s while staying true to what has always made Irv’s special. People connect with places that feel authentic, have history and create lasting memories. That’s the experience we hope to continue sharing in new markets.”

Irv’s started as Queen’s Burgers, a roadside stand that attracted travelers with a simple sign that read, “No Lobster, Just Burgers.” Over the decades, the restaurant became a fixture of LA culture and earned designation as a cultural resource by the City of West Hollywood.

“As we continue to upgrade Green Valley Ranch, Irv’s Burgers is the perfect addition to the evolving offerings at the food court. Irv’s is all about creating experiences that bring people together and giving guests a quality and memorable offering,” said Ryan Simmons, VP & GM of Green Valley Ranch Resort Casino & Spa. “It’s an exciting opportunity to expand our partnership with the Irv’s team in Henderson and we know our guests are going to love it.”

The opening is another milestone in the brand’s ongoing growth strategy as it continues expanding. The ongoing growth reflects the enduring appeal of a restaurant that has remained true to its roots while connecting with new generations of guests. 

Operating hours will be from 9 a.m. to midnight Sunday through Thursday and 9 a.m. to 2 a.m. Friday and Saturday.

For more information, visit IrvsBurgers.com.

* Equivalent to one free Roadside Burger each week for an entire year.

About Irv’s Burgers

Founded in 1946 along historic Route 66 in West Hollywood, California, Irv’s Burgers is one of Los Angeles’ original roadside burger stands. Known for its fresh, never-frozen burgers, exceptional value and old-fashioned customer service, the brand has served generations of guests for more than 70 years while preserving the nostalgic spirit that made it iconic in the first place. Designated as a cultural resource by the City of West Hollywood, Irv’s Burgers is recognized for its signature “Just For You” doodles, deep community roots and enduring place in Los Angeles burger culture. Today, Irv’s Burgers continues to honor its legacy while expanding to new communities. For more information, visit IrvsBurgers.com or follow Irv’s Burgers on TikTok, Instagram and Facebook.

About Green Valley Ranch Resort

The AAA Four Diamond award-winning Green Valley Ranch Resort offers an array of luxury amenities and an elevated level of service for locals and tourists alike. Green Valley Ranch Resort boasts nearly 500 guest rooms and suites; an award-winning 30,000-square-foot spa; an 8-acre backyard pool area; a Regal Cinemas movie theater; a variety of restaurants, including the award-winning Hank’s Fine Steaks & Martinis and Pizza Rock by 11-time world pizza champion Tony Gemignani, Bottiglia Cucina & Enoteca, and Borracha Mexican Cantina by Clique Hospitality, a popular and newly renovated lounge DROP Bar, as well as a full array of gaming offerings including a race and sports book, slot and video poker machines, table games, and a bingo room. The property recently debuted all new High Limit Slot and Table Games rooms, a new casino bar and Blue Ribbon Sushi Bar & Grill. The property is in the midst of a $200 million property-wide renovation of all 493 of its rooms and suites, alongside a revamp of the resort’s meeting and convention spaces set to debut in phases this year and in early 2026. The property will welcome the return of its poker room in late 2025 and Nielsen’s Frozen Custard to the food court in early 2026. The resort is located at 2300 Paseo Verde Pkwy., Henderson, Nev. 89052. To learn more about Green Valley Ranch Resort, please call 702.617.7777 or visit GreenValleyRanch.com or follow on social media @GVRCasino.

Contact:
Paul Donahie
Champion
908-239-8679
pdonahie@championmgt.com