Juice It Up! Signs Multi-Unit Development Deal To Enter Utah
Leading Smoothie, Açai Bowl and Raw Juice Chain to Debut in Herriman, Marking Entry into Eighth State as Multi-Regional Expansion Continues
Irvine, CA (Restaurant News Release) Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains for over 30 years, will debut in Utah through a new multi-unit development deal with Aaron and Nancy Osmond. The Utah-based husband-and-wife team will introduce Juice It Up! to Utah guests beginning with a planned Herriman location at Copper View Plaza. Additional restaurants are expected throughout the state, continuing the brand’s multi-regional expansion, particularly in high-growth markets where consumers are increasingly prioritizing functional, convenient, and flavorful options that support active lifestyles. The eighth state in its growing restaurant system, Utah demonstrates Juice It Up!’s brand momentum amid rising demand for functional bowls and beverages and better-for-you offerings.
“What drew us to Juice It Up! was the rare combination of a proven, established brand and a menu that genuinely aligns with how we try to live our lives,” said Aaron Osmond. “As we evaluated different franchise opportunities, we wanted a business with proven fundamentals, operational simplicity and, most importantly, a meaningful connection to the daily lives of Utah families. Juice It Up! stood out because it brings together convenience, flavor and better-for-you options in a way we believe fits perfectly with the active, family-centered communities we serve.”
With more than 30 locations currently in development, Juice It Up! is making consistent progress towards its goal of doubling its footprint over the next four years, reflecting strong brand traffic and sales momentum, exciting new development opportunities, and growing interest in a compelling franchise opportunity for passionate operators with deep community roots like the Osmonds. Aaron Osmond is a former member of the Utah Senate and a well-respected business leader, while Nancy Osmond is a registered nurse with a background in nutrition and wellness.
“As a nurse, I have always cared deeply about helping people make simple, positive choices that support their health and energy,” said Nancy Osmond. “We are excited to bring Juice It Up! to Utah because it gives families, students, athletes and busy professionals access to smoothies, bowls and juices that are both convenient and enjoyable. For us, this is more than opening restaurants; it is about bringing a brand we believe in to communities we love.”
For over 30 years, Juice It Up! has been at the forefront of the smoothie and superfruit movement, and among the first national brands to introduce açai bowls to mainstream audiences back in 2001. Since then, the brand has continued to cater to modern consumers with smoothies, raw juices and nutrient-rich superfruit bowls crafted to fuel active, on-the-go lifestyles. Significant momentum in the smoothie, bowl and juice sector continues to drive experienced franchisees and entrepreneurs looking for new business opportunities to Juice It Up!. Its franchise opportunity offers relatively lower development expenses, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees and entrepreneurs to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl and raw juice segment.
“We see tremendous opportunity in Utah, so entering the Beehive State is an exciting growth milestone for Juice It Up! as we continue to expand our multi-regional footprint with locations in select new markets across the country,” said Silvio Morales, Director of Franchise Development at Juice It Up!. “The Osmonds are exactly the kind of franchise partners we look for as we enter new markets. Bringing proven business expertise, longstanding local leadership, and an authentic passion for wellness, they truly understand operational discipline and community connection. They are perfectly positioned to successfully introduce Juice It Up! across the state.”
For more information about the Juice It Up! brand and available franchise opportunities, visit JuiceItUpFranchise.com.
About Juice It Up!
Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Irvine, California. Juice It Up!’s menu is designed with flavor and functionality in mind, resulting in products that not only taste great, but also support an active lifestyle. With nearly 130 locations open and under development across California, New Mexico, Oregon, Oklahoma and Texas, the company boasts an attractive and modern store design, strong digital ordering technology, a focus on functional products and ingredient transparency and a menu that reflects the brand’s active personality and motto to “Live Life Juiced!” In addition to its existing territories throughout the Western United States, Juice It Up! is seeking expansion in Nevada and Utah. For more information about becoming a Juice It Up! franchise partner, visit JuiceItUpFranchise.com.
Juice It Up! Social Media Pages
Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/juiceituphq/
Media Contact:
Kelly Itatani
Powerhouse+Co.
kelly@powerhouseandco.com
